An introduction to the Being Framework.

Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™. The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being.

Based on years of multi...

How your way of Being determines the results in your life

Fulfilling an organisation's mission through effectiveness, performance and its ability to undergo successful business and organisational transformation come down to the integrity of that organisation. In turn, the integrity of an organisation relies on the integrity and effectiveness of its people. The question is, what defines an integrous and effective individual and team? This article explores this question and explains why the so-called ‘soft skills’ – which are much deeper than skill...

How the integrity of our Being is critical to an organisation's performance – The application of the Being Framework in the workplace

Most of us know somebody who is transactional in their relationships with others, whether it be someone at work, at home or in our social circle. It might even be you. Some might argue that being transactional is the only way to meet targets at work or protect yourself from being taken advantage of. In this article, leadership and confidence coach Helen Robinett explains why any relationship that focuses on getting rather than giving is toxic and how to build authentic, transformative relationsh...

From transactional to transformative: how to build authentic relationships

In today’s organisational landscape, Diversity and Inclusion (D&I) have evolved from aspirational goals to critical components of strategy. Yet, many efforts remain superficial, focusing on optics rather than fostering true belonging and empowerment. This article delves into the deeper layers of identity and relational dynamics, introducing the Being Framework and the Nested Theory of Sense-Making as essential tools for understanding and enhancing individual and collective performance. By movi...

The Metacontent of Being and Identity: Rethinking Diversity, Inclusion, and Sustainable Organisations

As an emerging leader with aspirations to climb the corporate ladder or transition to a more fulfilling career, do you believe you have to pretend to be someone you’re not to be accepted? Do you sometimes doubt yourself or feel unheard, unseen and undervalued? If so, you’re not alone. Putting on a fake persona in the workplace is more common than many people realise. However, there are significant costs in doing so. In this article, Jeanette Mundy explains why the adage that you have to ‘f...

Sick of changing who you are to fit in?

As a sales leader, be it an individual sales director, account manager, business development professional or sales manager, you are constantly interacting with and leading people, whether they are reporting to you or indirectly supporting you to win your next deal for the company. Empowering clients and supporting them with solutions to their problems always comes back to interpersonal relationships. And we all know what every relationship needs: trust. The question is, how can you build trust r...

Building trust in the sales relationship

Have you ever completed a profiling questionnaire or test and wondered why you bothered? If so, you’re not alone. That’s because most tests today attempt to categorise us, slotting us into neat little ‘boxes’ as though we are fixed objects, not human beings with the capacity to transform. Is it any wonder people are left disillusioned with such tools? In this article, Lucy Faulconer, who is the General Manager – Being Profile®, a leadership coach and an organisational psychologist, sh...

Why do people choose to become Being Profile Accredited Practitioners?

You need to work on your business, not in your business. As a business owner, you’ve probably heard this line multiple times, be it from business advisors or well-meaning people trying to help. But does the thought of delegating some of the operational tasks you currently do yourself to make your business a success seem too far from your reach? In this article, business consultant Anthea Stevanovic reveals seven steps to gradually remove yourself from your business' operational functions and e...

Get yourself out of your business' operations: The 7 steps

Stepping into an account management or sales leadership role can be challenging, especially if your sales deals can take 12–24 months or longer to secure. Complexities show up throughout the purchasing cycle, from qualifying a new opportunity, engaging clients with presentations and sharing your solution’s capabilities to producing, presenting and negotiating a project contract to implement the solution. As a sales leader, how can you remain effective throughout such a lengthy process, espec...

4 factors that contributed to winning large & complex sales deals

When we are at the receiving end of obstacles and unexpected detours, it’s easy to get stuck in the trap of victimhood. If you manage a team with members who are constantly locked in complaint mode and find it difficult to turn the situation around, team morale can be impacted, slowing productivity. In this article, Jacqueline Hofste, an ontological leadership coach with a background in senior leadership roles in the corporate environment and archetypal consulting, explains how and what we can...

Is your team stuck in Victimhood mentality

Being part of a sales organisation as a key account, customer engagement, or customer success manager can be challenging. It requires you to balance organisational, client and partner interests while constantly looking out for opportunities to solve problems for clients and secure the next deal to grow company revenue. One key challenge is identifying where to spend the most time and effort. Another is to determine for which of your customer’s problems your organisation’s solution is a match...

How to deal with running out of time as a sales leader

It is natural to want to understand why you are the way you are. But once you have that insight, what can you do about it if you discover areas that aren’t serving you? Traditional theories and approaches suggest that you learn how to manage your fixed traits or set short-term action plans to change certain habits or behaviours. In this article, Lucy Faulconer, General Manager – Being Profile®, a leadership coach and an organisational psychologist, reveals how she and many other coaches, le...

How the Being Profile facilitates our ability to transform

Modern society has provided an opportunity to redefine the traditional male and female roles that have been passed down from father to son and mother to daughter for millennia. However, rather than treat each other as humans and appoint the best person for the job, we seem to be caught up in the need to balance the power between the sexes, for example, by electing women just because there are too many men at the top. In this article, John Williams discusses why healthy masculinity is no threat t...

Why healthy masculinity is no threat to feminine empowerment, and “real men” are not afraid of women having power

It's easy to feel isolated, different, alone and excluded when dealing with a disbaility that impacts you 24/7. While some disabilities are visible because they are obvious, there are a vast number of hidden or invisible conditions that affect people's daily lives just as significantly. Many people choose to keep their hidden disability a secret, often not realising the toll that decision can take until things start spiralling out of control. In this article, Wayne Stickel, a wellbeing and effec...

The role of a community in supporting people with hidden disabilities to flourish

Many people like the idea of becoming a coach and dive in without considering why they want to pursue professional coaching and what it takes to create a successful coaching business. Many also don’t have an authentic understanding of what it means to be a professional coach. As General Manager of the Being Profile®, Lucy Faulconer leads a global community of coaches and has the opportunity to hear the stories behind why they chose to become a coach. In this article, she shares some of those ...

Are you thinking of becoming a coach?

Are you a business owner who feels overwhelmed and frustrated because you are constantly putting out fires? Is addressing whatever issue pops up on any given day preventing you from being the proactive, strategic and productive leader you want to be who is working towards achieving a clearly defined set of goals? If so, you are not alone. Anthea Stevanovic explains why this issue is so common and the steps she uses to successfully support her clients to elevate themselves from firefighters to fu...

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Featured Articles

How your way of Bein

How the integrity of

From transactional t

The Metacontent of B

Most Visited

Browse Articles

The Metacontent of B

Business success at

Discover the power o

Unlocking courage an

The delusion of invu

From transactional t

Are you sacrificing

Do you ‘soldier on’

Doing what you know

Are you thinking of

The role of a commun

Are you a firefighte

Search and browse articles