Statistical Position, Developmental Orientation and the Nature of the Being Profile

This article clarifies an important distinction that is often overlooked in conversations about human assessment. While psychometric tools are designed to measure and compare relatively stable traits, behaviours, or cognitive patterns against a broader population, ontometric tools operate on a different premise. They are concerned less with statistical position and more with developmental orientation, coherenc...

Psychometrics and Ontometrics

From a Persian Folktale to the Anatomy of Deception and the Systemic Subversion Cycle

This article begins with a Persian folktale, not as nostalgia, but as a model of reality. A mother goat warns her children not to open the door to a wolf who may imitate her. The wolf does not succeed through force. He studies failure, refines his deception, and returns closer to resemblance each time. His success depends on one thing only: the door opening from within.

From here, the article examines how...

When the Wolf Changes Its Voice

A Philosophical Reflection on Power, Language and the Normalisation of the Unthinkable

This article is a philosophical reflection on a moment in which the boundaries of language, power, and restraint appear to be shifting in real time. Rather than focusing on any single leader or event, it examines the deeper civilisational conditions that make such expressions and actions possible. It argues that what is being witnessed is not an anomaly, but an exposure of underlying patterns of domination,...

When Power Speaks Without a Soul

Why We Are No Longer Making Sense of the Same World

This article introduces the idea of the Metacontent Gap, arguing that many of today’s misunderstandings, conflicts, and breakdowns are not primarily caused by differences in information, education, or intelligence, but by deeper differences in how people make sense of reality.

It begins by highlighting a fundamental problem: despite unprecedented access to information, clarity has not increased. People look at the same situations yet ar...

The Metacontent Gap

The Missing Distinction in Governing and Economic Systems

This piece introduces a fundamental distinction between modulation and manipulation, not as technical terms, but as different ways systems are sustained, distorted, or restored over time. It argues that all systems, whether personal, relational, economic, or societal, are in constant motion between integrity and disintegration. What determines their trajectory is not the absence of intervention, but the nature of that intervention.

...

Modulation vs Manipulation

The Flying Bed and the Illusion of Significance in an Absurd World

We often assume that taking something seriously brings us closer to truth. That weight signals depth, and intensity signals clarity. Yet the opposite may also be true. The more serious things become, the more easily we confuse what feels important with what is actually real.

This article explores how seriousness can narrow awareness, reinforce rigid interpretations, and create a false sense of certainty, particularly in com...

The Tyranny of Seriousness

How Narratives, Passivity and Moral Certainty Shape the Conditions for Tyranny, Through the Lens of the Authentic Sustainability Framework Introduced in the Book Sustainabilism

We often speak about the world as if it is divided between good governments and bad ones, as if removing the latter would naturally lead to peace, order, and stability. This article challenges that assumption by examining a deeper and more uncomfortable reality. It explores how systems of power are not sustained by lea...

From Applause to Atrocity: The Dangerous Simplicity of “Good Governments and Bad Ones”

Power, Vulnerability and Unequal Control in a Connected World

We often speak about the internet as if it were neutral, as if it simply connects, informs, and empowers. Yet beneath that surface lies a system that can just as easily expose, coordinate, influence, and destabilise. The same infrastructure that allows a message to reach a loved one across the world can also carry signals that identify, locate, and act upon individuals in ways most people never see.

In moments of crisis, this hi...

The Internet Is Not Neutral: Same Network, Different Rules

How Distorted Intention, Misplaced Tolerance, and Passive Forgiveness Enable Dysfunction and Why Vulnerability, Responsibility and Assertiveness Restore Integrity

This article challenges a pattern that is often disguised as maturity but is, in reality, avoidance. It examines how people hide behind the language of tolerance, forgiveness, and “not escalating” while enabling behaviour that is misaligned, manipulative, or outright destructive. What appears as patience is often passivity. What...

The New Low: The Tyranny of Being “Reasonable”

How Misaligned Priorities Quietly Undermine Individuals, Organisations and Systems

This article explores a fundamental yet often overlooked pattern across individuals, organisations, and systems: the misordering of care. It argues that failure is rarely the result of a lack of effort, intelligence, or intention, but rather a distortion in what is prioritised first.

Drawing on the Being Framework and the Unified Ontology of Systemic Integrity, the article distinguishes between Care as a moo...

The Order Of Care

Why China, Iran and the West cannot be understood through modern borders alone.

This article challenges the short memory that dominates modern geopolitical thinking. Rather than treating China, Iran, and the West as recently emerged actors operating within a contemporary system, it reframes them as civilisations embedded in patterns that extend across millennia.

By reconstructing the Eurasian system of roughly two thousand years ago, centred around the Han Dynasty, the Parthian Empire, the...

The Amnesia of Geopolitics

When Risk Becomes Identity and Life Is a Series of Bets with Short-Term Gains and Long-Term Pain

This article explores the gambler not as someone who occasionally takes risks, but as a way of being. It argues that gambling, in its deeper sense, is not an activity but an existential orientation through which life is approached as a series of bets. Within this orientation, uncertainty is not held with awareness and responsibility, but pursued, amplified, and used as a means of resolving interna...

The Ontology of a Gambler

As an emerging leader with aspirations to climb the corporate ladder or transition to a more fulfilling career, do you believe you have to pretend to be someone you’re not to be accepted? Do you sometimes doubt yourself or feel unheard, unseen and undervalued? If so, you’re not alone. Putting on a fake persona in the workplace is more common than many people realise. However, there are significant costs in doing so. In this article, Jeanette Mundy explains why the adage that you have to ‘f...

Sick of changing who you are to fit in?

You need to work on your business, not in your business. As a business owner, you’ve probably heard this line multiple times, be it from business advisors or well-meaning people trying to help. But does the thought of delegating some of the operational tasks you currently do yourself to make your business a success seem too far from your reach? In this article, business consultant Anthea Stevanovic reveals seven steps to gradually remove yourself from your business' operational functions and e...

Get yourself out of your business' operations: The 7 steps

When we are at the receiving end of obstacles and unexpected detours, it’s easy to get stuck in the trap of victimhood. If you manage a team with members who are constantly locked in complaint mode and find it difficult to turn the situation around, team morale can be impacted, slowing productivity. In this article, Jacqueline Hofste, an ontological leadership coach with a background in senior leadership roles in the corporate environment and archetypal consulting, explains how and what we can...

Is your team stuck in Victimhood mentality

Modern society has provided an opportunity to redefine the traditional male and female roles that have been passed down from father to son and mother to daughter for millennia. However, rather than treat each other as humans and appoint the best person for the job, we seem to be caught up in the need to balance the power between the sexes, for example, by electing women just because there are too many men at the top. In this article, John Williams discusses why healthy masculinity is no threat t...

Why healthy masculinity is no threat to feminine empowerment, and “real men” are not afraid of women having power

It is natural to want to understand why you are the way you are. But once you have that insight, what can you do about it if you discover areas that aren’t serving you? Traditional theories and approaches suggest that you learn how to manage your fixed traits or set short-term action plans to change certain habits or behaviours. In this article, Lucy Faulconer, General Manager – Being Profile®, a leadership coach and an organisational psychologist, reveals how she and many other coaches, le...

How the Being Profile facilitates our ability to transform

It's easy to feel isolated, different, alone and excluded when dealing with a disbaility that impacts you 24/7. While some disabilities are visible because they are obvious, there are a vast number of hidden or invisible conditions that affect people's daily lives just as significantly. Many people choose to keep their hidden disability a secret, often not realising the toll that decision can take until things start spiralling out of control. In this article, Wayne Stickel, a wellbeing and effec...

The role of a community in supporting people with hidden disabilities to flourish

Many people like the idea of becoming a coach and dive in without considering why they want to pursue professional coaching and what it takes to create a successful coaching business. Many also don’t have an authentic understanding of what it means to be a professional coach. As General Manager of the Being Profile®, Lucy Faulconer leads a global community of coaches and has the opportunity to hear the stories behind why they chose to become a coach. In this article, she shares some of those ...

Are you thinking of becoming a coach?

Are you a business owner who feels overwhelmed and frustrated because you are constantly putting out fires? Is addressing whatever issue pops up on any given day preventing you from being the proactive, strategic and productive leader you want to be who is working towards achieving a clearly defined set of goals? If so, you are not alone. Anthea Stevanovic explains why this issue is so common and the steps she uses to successfully support her clients to elevate themselves from firefighters to fu...

Are you a firefighter or a business owner?

There are many reasons for startup failure, but up to 42% of failures result from a single cause. In this article, Director at Engenesis Ventures and startup advisor Ariya Chittasy discusses the three most common pitfalls that lead to this one cause of failure and what you can do to avoid making the same mistakes, giving your startup the best possible chance of success.

One reason why up to 42% of startups fail

Most of us know somebody who is transactional in their relationships with others, whether it be someone at work, at home or in our social circle. It might even be you. Some might argue that being transactional is the only way to meet targets at work or protect yourself from being taken advantage of. In this article, leadership and confidence coach Helen Robinett explains why any relationship that focuses on getting rather than giving is toxic and how to build authentic, transformative relationsh...

From transactional to transformative: how to build authentic relationships

Have you ever completed a profiling questionnaire or test and wondered why you bothered? If so, you’re not alone. That’s because most tests today attempt to categorise us, slotting us into neat little ‘boxes’ as though we are fixed objects, not human beings with the capacity to transform. Is it any wonder people are left disillusioned with such tools? In this article, Lucy Faulconer, who is the General Manager – Being Profile®, a leadership coach and an organisational psychologist, sh...

Why do people choose to become Being Profile Accredited Practitioners?

It is often in the most challenging situations that we learn what we are truly made of. They also teach us the most valuable lessons. But that does not make them easy. And it can be tempting to run away or turn a blind eye to a situation we would prefer not to deal with. In this article, leadership and confidence coach Helen Robinett shares a personal case study when tough leadership decisions had to be made and she was the only one who could make them. She also explains the factors that allowed...

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Psychometrics and On

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When Power Speaks Wi

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From Applause to Atr

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Why Frameworks Matte

I Didn’t Say What I

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Featured Articles

Psychometrics and On

When the Wolf Change

When Power Speaks Wi

The Metacontent Gap

Modulation vs Manipu

The Tyranny of Serio

From Applause to Atr

The Internet Is Not

The New Low: The Tyr

The Order Of Care

The Amnesia of Geopo

The Ontology of a Ga

Most Visited

Browse Articles

When Certainty Repla

History Will Judge U

“Reduce Your Load!”:

Psychometrics and On

Why Health Was Never

Why Where You Live S

Still Don’t See Your

Why Workplace Wellbe

How Culture Decides

Why Frameworks Matte

I Didn’t Say What I

When the Wolf Change

Search and browse articles