Jordan Marijana Alexander - Innovation, Inclusion & Leadership Consultant, Transformation & Ontological Coach (ICF), Culture, Relationship & Engagement Strategist, Author, Speaker, Facilitator
Jordan Marijana Alexander
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Jordan Marijana Alexander

Innovation, Inclusion & Leadership Consultant, Transformation & Ontological Coach (ICF), Culture, Relationship & Engagement Strategist, Author, Speaker, Facilitator
Aotearoa, New Zealand

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Harnessing the power of culture and heritage to transform individuals, leaders, teams and organisations

Dr Jordan Marijana Alexander is a seasoned innovation, inclusion and leadership consultant with 30 years of experience collaborating with leaders, executives, and teams from Fortune 500 companies and government agencies to non-profits. She supports clients to develop a profound self-awareness, appreciate their unique lived experiences and harness their authentic contribution to foster innovation, break down silos, and transform workplace culture and outcomes.

Jordan’s expertise spans an impressive array of projects around the globe, from multibillion-dollar infrastructure portfolios to grassroots initiatives—some growing into national movements with her guidance.

"I’ve had the privilege of working alongside some of the brightest and most passionate humans on the planet, who just so happened to be leading incredible companies, agencies, and charitable organisations."


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As featured in

Real growth happens when we nurture the roots

Through her extensive practical experience and research, including a PhD from the University of Auckland, Jordan has learned that most attempts to resolve cultural issues within organisations fall short because they only address surface-level problems.


Knowing that real growth happens when we dig deeper to nurture the roots at an individual and team level, Jordan emphasises the importance of understanding an individual’s cultural heritage–the foundation of their conceptions, beliefs, opinions and values–and the team’s culture as prerequisites to transforming an organisation’s culture.


One striking example of her approach in action was with a well-established team of professionals, primarily lawyers, who experienced a profound shift in team dynamics within just a few months. As a result, the team and its members redefined their collective purpose, significantly enhanced their effectiveness and delivered better outcomes. This is just one of many sectors where Jordan’s support has led to dramatic shifts in attitudes, performance, and results.

Diversity, Equity, Inclusion and Belonging (DEIB) with heart

It seems everyone is talking about Diversity, Equity, Inclusion and Belonging (DEIB), but in reality, few tackle this critical workplace strategy little more than a box to tick.


Companies are investing billions in elegant DEIB strategies, yet most fall short on their goals–failing to raise bias awareness, foster employee engagement, expand the talent pool or drive profitability. Instead, they continue to struggle to create an environment where staff feel safe and empowered to bring their whole selves to work.


Jordan says the key ingredient missing from these costly, tick-box efforts is heart. That’s the ‘secret sauce’ she brings to the table to quickly and cost-effectively unlock human potential. Ultimately, her approach ensures that DEIB efforts deliver for staff and organisations through better decisions, job satisfaction, performance and profit.


Some companies Jordan has worked with

Real-world strategies founded on academic research

Jordan observed a common thread while completing research for her PhD in Alaska–exploring geomentality–how diverse cultures establish intergenerational attitudes and connections to places and the environment. Understanding how heritage plays a role in cross-cultural relationships provides a window into how invisible connections to land shape contemporary conflicts over ownership, use, and preservation. 


Her research highlighted that most leaders and organisations overlook or ignore the deep cultural and heritage building blocks in each of their employees. Why? Because most can’t relate or understand the powerful connection of cultural heritage and organisational culture.


Like all but the tip of an iceberg, people’s cultural and heritage building blocks are largely invisible. The only way to reveal them and discover their impact is to look beneath the surface.  


Jordan’s mission is to show people the transformative outcomes of unpacking cross-cultural influences within individuals, teams and organisations to gain deeper cross-cultural understanding and promote genuine diversity, equity, inclusion and belonging within organisations to profoundly transform personal and collective outcomes.


Discovering your authentic self, layer by layer

Jordan draws an analogy between the journey to discover one’s authentic self and unpacking the layers of the matryoshka doll. It’s the process of digging deeper, one layer at a time, to reveal the subconscious drivers, such as our culture and heritage, that influence our beliefs and shape our identity.


Celebrating, nurturing and leveraging what makes us all human

 As an accredited Thrive coach, Jordan uses an inclusive lens when focusing on human potential. She uses various tools, including the Being Profile® – an ontometric assessment tool that accurately measures 31 human qualities within the scope of leadership, performance and effectiveness – to strategically target transformation to strategically target transformation. Jordan draws on her extensive academic and professional experience to support individuals, leaders and teams to discover their authentic selves as they transform their life, personally and professionally.


Qualifications

  • PhD – Geography School of Environment, University of Auckland, New Zealand
  • Master of Arts - Urban & Transport Planning University of Windsor, Canada
  • Bachelor of Arts - Geography & Planning Queen’s University, Canada
  • Melbourne Business School, Mt Eliza Executive Leadership Program (Residential)
  • Internationally Certified Results Coach, ACSTH Coaching Certification, Australia
  • Accredited Being Profile Practitioner (Engenesis)
  • Qualified Thrive Coach in Ontological Coaching (Engenesis)
  • International Coaching Federation, Member, ACC
  • Relationship Master Coach & Founder, Love Assist Associates
  • Authentic Education PhD, The Path for Heart-Centred Difference-Makers®


Published Books

  • Perfectly Imperfect: Poems About Being Human, ISBN 978-1-9911977-0-2 (2024)
  • Real Me Better We: A Guide to Finding Authentic Love Online, ISBN 978-0-473-58051-3 (2021)
  • Elevate Your Wellbeing, ISBN 978-1-925-47134-2 (2018)
  • I Love You, Send Money, ISBN 978-0-473-36479-3 (2016)
  • Turbulence: An Extreme Love Story, ISBN 978-0-473-50288-1 (2019)


Authored Papers & Speaking Events

  • Speaker, Crime Stoppers & Transparency International, Cyber Scam Awareness for Seniors
  • Speaker, Women Supporting Women, In Her Words, Online Summit
  • Speaker, Understanding Aotearoa, Experiences & Explanations, University of Arizona
  • Speaker, Her Story, Women's Global Empowerment Conference
  • Geomentality: exploring spiritual and spatial attitudes in Sitka Alaska, author and presenter, Sharing Cultures International Conference on Intangible Heritage, Portugal
  • Exploring accountability and governance issues in Government funding, co-author/presenter Effective Strategies for Allocating Managing & Monitoring Government Funding NZ
  • The Safety Culture: Fine Tuning Public Consultation with Cultural Considerations, co-author/ presenter, International Road Federation Conference, Toronto


Based in Wellington, New Zealand, but operating globally

The daughter of Croatian and Ukrainian immigrants, Jordan has lived and worked in various locations across the globe. She understands firsthand how heritage and culture have influenced and shaped her behaviours and actions–how each place and geography–including her chosen home base in New Zealand, influences her life journey daily.



New Zealand’s natural beauty, cultural diversity and ‘entrepreneurial DNA’ make it an easy choice to call home. She feels a deep connection to the land and after three decades considers herself a local, although she still talks with a Canadian twang. Aotearoa was the perfect place to raise her two daughters, to continue to grow as a human and contribute to the global community. 


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