Why Quick Fixes Fail and What Actually Works
Let me be direct with you: You’ve probably read the books, followed the big-name coaches, and maybe even invested in programs that promised to take you to $10K/month (or more). But here’s the uncomfortable truth: If quick fixes worked, your business would already be thriving.
I say that not as a criticism but because I’ve seen this pattern play out with hundreds of people just like you.
I’ve spent over 18 years obsessively studying business, sales, psychology, mindset, and everything in between. I’ve read over 500 books, watched thousands of hours of content, and applied those insights not just in theory but across 800+ entrepreneurs and businesses, from zero to $800 million in revenue.
And here’s what I’ve discovered:
The Problem Isn’t You. It’s the Way You’ve Been Taught.
Most business advice is built on surface-level strategies. You’ve been handed paint-by-numbers tactics, scripts, templates, funnels, and told that if you just follow the formula, you’ll make it.
But no one told you that you’re not trying to paint a picture, you’re trying to become a master chef. And recipes can’t replace understanding the ingredients.
Real business success isn’t about stacking tactics. It’s about mastering the mental models that shape how you see, decide, and act.
Three Common Traps That Keep You Stuck
Trap 1: Over-Improving Yourself
You keep investing in becoming "better" , more qualified, more skilled, more healed, hoping that if you improve enough, clients will come. But you avoid marketing, messaging, and visibility because they feel like an endless pit of uncertainty.
Trap 2: Betting It All on One Strategy
You bet it all on one strategy: a webinar, Instagram content, a viral Reel… And when it doesn’t work, you either double down harder or doubt yourself entirely. In both cases, you’re stuck reacting instead of building.
Trap 3: Hustling Without a Plan
You're doing everything that comes to mind or that you've been told to do. You're showing up, working long hours, trying tactic after tactic — but without a structured approach. Eventually, you burn out. You feel short-changed, wondering why your effort isn't translating to results.
What Actually Works
Tips, techniques, and tactics can give you short-term success. They can feel exciting and may create the illusion of momentum. But often, they run out of steam.
What actually creates long-term success is not just tactics. It’s shifting your underlying metacontent.
Your metacontent refers to the deeper intellectual substrates: your core assumptions, mental models, and the way you relate to yourself, your business, and the world around you.
When you do the work, and when this program supports you to calibrate, refine, and evolve that metacontent, your entire perception of growing a business begins to shift. You begin to make sense of your business experience and the feedback around you in a completely different way. That upgraded clarity allows you to make sharper, cleaner decisions, take more aligned action, and ultimately produce better results with less confusion, reactivity, or friction.
If you’re serious about growing a real, sustainable coaching or consulting business, one that consistently brings in $5K–10K+ months, you need to shift the metacontent around these fundamental building blocks:
The Entrepreneur: Who you are, what role you play, and how your sense of yourself impacts your business.
The Offer: What you’re selling, why it’s compelling, and how it’s structured to convert.
The Market: How real humans think, what drives them to buy, and how trust is built.
Where This All Began
Several years ago, we encountered an overwhelming demand from entrepreneurs, coaches, and consultants who were deeply passionate and committed to positively impacting their clients. However, they faced a significant challenge: the need to more effectively commercialise their services. This was crucial for ensuring sustainability in serving their clients and for generating stronger market demand for their high-value services.
Some were earlier-stage coaches and consultants who told us: "Is it even possible to make a full-time income as a coach or in my business?" "I’ve tried lots of different methods, but I am not getting enough clients." "While I really am committed, there are a series of doubts and hesitations that keep holding me back."
Others were quite experienced, and they told us: "I seem to have hit a ceiling for what I can charge." "I know I could be working with higher-calibre clients, but I’m not sure how to go about it." "I do have clients, but I’m working too much for what it’s all worth."
To address this, we tapped into a unique framework called the Genesis Framework. This framework is the culmination of insights gathered from our extensive experience and data collected through interviews, surveys, and direct engagements with over 2,400 innovative companies. We distilled this in a way that can apply directly to growing a coaching or consulting business. We designed it to be a “slow burn” system that would allow any coach or consultant to understand what it really takes to build a profitable, sustainable, and thriving practice.
The Elevate Program: A 12-Month Path to Mastery
What do we go through in the program?
Unique Being — We start not by asking how to build a profitable business, but by asking: Who are you really? What do you care about? What do you want to express? What is your unique contribution to the world? If your business is not based on this at the core, then at best, you may build something profitable, but it can be unsustainable, unfulfilling, and even turn into the very trap you hoped to escape.
The Core Value Quadrant — This gives you X-ray vision into the value that causes people to see the value they will receive. Knowing this creates a strong foundation for commercialisation, enabling you to confidently exchange value for money.
Messaging and Communication — If people don’t understand what you do or what value you offer, they won’t engage. If your message is unclear, flat, or confusing, there is no path to building a viable business. In Elevate, we break this down.
Pricing, Packaging and Productising — Even if you have value to offer, without the right pricing and packaging, you can create interest but still not convert paying clients. We help you bridge that gap.
Marketing and Lead Generation — To build a sustainable and profitable business, you need a methodical way to turn strangers into people who understand and connect with your work. We show you how to make marketing part of your self-expression, rather than something that feels forced or manipulative.
Sales Conversion — How do you lead people in a way that results in genuine appreciation and mutual alignment, rather than pressure or coercion? We help you let go of manipulative tactics and instead lead authentic sales conversations where people feel empowered to say yes.
A Global Community That Actually Gets It
There are extreme ups and downs in the journey of establishing, building, and growing a business. Sometimes, those emotional highs and lows are difficult to describe. And even when the people around you care deeply — friends, family, loved ones — they may not truly understand what you are going through.
That is why Elevate is more than just a program. You will have access to a supportive, like-minded global community of entrepreneurs, coaches, and consultants who are walking the same path. These are people who are in the trenches with you, facing similar challenges, navigating their own breakdowns and breakthroughs, and committed to growing something meaningful.
Inside this international cohort, you will be able to challenge and support one another, share hard-won insights, and feel deeply heard in a way that few other spaces allow. It is not just about learning what to do. It is about not doing it alone.
What Is the Outcome?
Yes, you will experience a meaningful impact in getting your business to the next level. Yes, you are likely to get more clients, become more highly paid, and feel more confident in growing your business. But ultimately, the real outcome is the phenomenal shift in how the next five to ten years of your entrepreneurial journey will go. By going deep into your metacontent and radically shifting it, the Elevate Program creates ripple effects that drastically transform the compound decisions you make, the awareness you develop, and how you think and feel around building a business that you love. This has been shown to redirect and redefine the trajectory of where participants want to take their work, often leading to new heights or even fresh directions they had not previously imagined or believed were possible.
Who Is It For?
- Entrepreneurial leaders
- Coaches
- Consultants
- Speakers
- Experts
How Does It Work?
You will engage in a 3-week rotation:
Week 1: A 90-minute live Zoom session with the entire cohort, where we walk through distinctions, models, and practices that we’ve found to work. These sessions are not recorded because they go beyond information. We support you in looking at how you are being in your business and invite you to shift your entire paradigm.
Week 2: A 60-minute live Application Session where you can workshop the hard questions you’re facing. These are recommended but optional and include hot-seat coaching on:
- Messaging
- Website adjustments
- Lead generation
- Closing clients
- Pricing strategy
Week 3: No official session. Most work with their allocated buddy to complete assignments designed to create direct impact in their business.
What Results Have Others Received?
Of course, each participant enters at a different level and brings a different level of commitment. Results vary. But here are some outcomes:
- One participant closed an $11,000 sale and doubled their program investment instantly
- Several charged more than they ever had before and felt great doing it
- Some moved from short-term client work to 12-month retainers
- One participant launched a group program and brought in $17,000 to $20,000 with a tenth of the input hours
- Many said the biggest win was feeling confident and authentic in how they sell
What Do I Need to Get Started?
Once you place your deposit, you’ll be contacted for a brief interview to ensure the program is aligned with your stage and expectations.