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SUSTAINABILISM:
Revealing the Sustainability Illusion and Introducing a Framework for Regenerative Enduring Systems

Exposes the hidden forces and unveils a pathway to lasting impact.

Featured Articles

Going to Hell? Make a BBQ.
Going to Hell? Make a BBQ.
Feb 14, 2026
30 min read
1 likes
134 views
Turning Existential Heat into Sustainable Growth Life includes heat. Conflict, pressure, failure, tension and uncertainty are not design flaws. They are structural features of growth. Yet modern culture often encourages the avoidance of discomfort, mistaking calm for maturity and peace for progress. This article challenges that fantasy through a sharp metaphor. If life will inevitably take you through hell, the question is not how to escape it but how to cook with it. Using wit, irony and ...
The Myth of Boundary Setting
Feb 14, 2026
30 min read
1 likes
208 views
From Defensive Walls to Integrity Thresholds Modern relationship culture teaches two messages at the same time. Seek deep intimacy and enforce firm boundaries. While both appear healthy, this article exposes the tension between them. True intimacy is not built on constant self-protection but on the gradual lowering of unnecessary guards through trust, vulnerability and integrity. When boundary language becomes absolutised, it often functions as armour rather than clarity, limiting depth inste...
Avoidance: The Polite Sabotage of Relationships
Feb 13, 2026
20 min read
1 likes
75 views
When Silence Masquerades as Wisdom and Becomes Emotional Evasion Avoidance often disguises itself as maturity. We call it patience. We call it strategy. We call it giving things time. In relationships, teams and partnerships, silence can look calm and composed while quietly eroding trust beneath the surface. This article explores the psychological roots of avoidance and its long-term relational cost. It examines the subtle difference between intentional pause and emotional escape, and why ...
Narcissism or Projection?
Feb 12, 2026
40 min read
1 likes
130 views
When Pathologising Others Casually Replaces Responsibility and Distorts Sense-Making The term narcissism has drifted from clinical precision into casual accusation. What was once a serious psychological construct is now routinely applied to confidence, assertiveness, boundary setting and leadership presence. This article argues that such inflation is not harmless. It dilutes genuine pathology, erodes relational responsibility, and reflects a broader failure in disciplined sense-making. Gro...
Too Close to Be Seen, Too Good to Be True
Feb 7, 2026
45 min read
2 likes
407 views
Why sincerity, love and value do not always arrive where they are offered This article explores a subtle yet deeply human form of suffering that does not arise from rejection or loss, but from proximity. It examines what happens when something real, sincere and valuable is offered, yet cannot be received, not because it lacks worth, but because readiness, orientation or reception is missing. Moving beneath surface explanations, the article traces how longing can exist without the capacity ...
When Innocence Becomes Intolerable
Jan 26, 2026
40 min read
4 likes
530 views
Mourning, Memory and the Ethics of Unresolved Justice This essay explores a recurring human pattern in which innocence is publicly established yet justice is deliberately withheld. Rather than examining injustice as overt oppression or political conflict, it approaches the phenomenon phenomenologically, focusing on what occurs when systems acknowledge truth but refuse its ethical implications. Drawing on Persian cultural memory and the enduring mourning associated with the figure of Siavash, ...
The Bag Was Never the Point
Jan 23, 2026
25 min read
2 likes
502 views
How Sustainabilism Replaced Structural Reform with Behavioural Theatre Using familiar moments from everyday life, this article examines how modern Sustainabilism has come to function more as a moral performance than a genuine solution. Through the quiet absurdity of fragile paper bags and checkout rituals, it shows how responsibility for environmental harm has been steadily shifted from institutions, supply chains, and industrial design onto individual consumers. While recognising that indivi...
When to Give Up at the Limits of Transformation
Jan 16, 2026
42 min read
2 likes
554 views
Where Support No Longer Fuels Growth but Subsidises Dysfunction and Compensates for Someone’s Lack of Performance This article confronts one of the most overlooked realities in leadership, coaching and human development. While the Being Framework is rooted in the principle that human beings are not fixed and are capable of profound transformation, it also recognises that transformation is not universally available at any moment. It requires willingness, coherence, responsibility and the cap...
The Same Pattern, Every Time
Jan 12, 2026
55 min read
No likes
584 views
How Societies Collapse When Scapegoats Replace Modulation This article examines why systems collapse and why it almost never happens because of a single event, leader or foreign power. Using the trajectories of Iraq and Syria as case studies, it shows how societies drift from integrity into disintegration when their contradictions remain unresolved and their capacity to modulate is gradually lost. Drawing on the Systemic Subversion Cycle, first introduced in the 2025 Sustainabilism book as...
The Dynamics of a System at a Critical Turning Point
Jan 11, 2026
70 min read
No likes
631 views
Iran: A Governing System Poised Between Renewal and Decline How Shadows, Contradictions and Rigid Governance Have Shaped the Country’s Future – A Being Framework Case Study on the Urgency of Modulation This analysis examines the Islamic Republic’s governing system through an ontological lens rather than a political one. In this context, ontology refers to how a person or a system is being. It captures the deeper qualities that shape how authorities perceive reality, form intentions, ...
FREEFALL
Jan 11, 2026
35 min read
1 likes
633 views
How systems reveal their failure long before they fall apart We often imagine collapse as something sudden. A revolution. A currency crash. A breaking point you can point to on a calendar. But systems rarely fall that way. Most begin to unravel long before anyone notices. They lose their rhythm, their clarity and their ability to correct themselves. Their descent is slow, almost invisible, until it becomes irreversible. This article explores why that happens. It explains how human systems ...
The Pattern Beneath Revolutions
Jan 10, 2026
55 min read
No likes
658 views
A Phenomenology of Recurrence and Why Revolution Fails to Become Transformation: An Inquiry with Iran as an Illustrative Case This article explores a deeper pattern that explains why revolutions keep returning and why real change so often fails to take root. Instead of focusing only on politics or historical events, it examines what happens to societies when their systems begin to break down and when people’s ways of making sense of the world become distorted. Using Iran as a case study, it...

Featured Articles

Going to Hell? Make a BBQ.
Feb 14, 2026
30 min read
1 likes
134 views
Turning Existential Heat into Sustainable Growth Life includes heat. Conflict, pressure, failure, tension and uncertainty are not design flaws. They are structural features of growth. Yet modern culture often encourages the avoidance of discomfort, mistaking calm for maturity and peace for progress. This article challenges that fantasy through a sharp metaphor. If life will inevitably take you through hell, the question is not how to escape it but how to cook with it. Using wit, irony and ...
The Myth of Boundary Setting
Feb 14, 2026
30 min read
1 likes
208 views
From Defensive Walls to Integrity Thresholds Modern relationship culture teaches two messages at the same time. Seek deep intimacy and enforce firm boundaries. While both appear healthy, this article exposes the tension between them. True intimacy is not built on constant self-protection but on the gradual lowering of unnecessary guards through trust, vulnerability and integrity. When boundary language becomes absolutised, it often functions as armour rather than clarity, limiting depth inste...
Avoidance: The Polite Sabotage of Relationships
Feb 13, 2026
20 min read
1 likes
75 views
When Silence Masquerades as Wisdom and Becomes Emotional Evasion Avoidance often disguises itself as maturity. We call it patience. We call it strategy. We call it giving things time. In relationships, teams and partnerships, silence can look calm and composed while quietly eroding trust beneath the surface. This article explores the psychological roots of avoidance and its long-term relational cost. It examines the subtle difference between intentional pause and emotional escape, and why ...
Narcissism or Projection?
Feb 12, 2026
40 min read
1 likes
130 views
When Pathologising Others Casually Replaces Responsibility and Distorts Sense-Making The term narcissism has drifted from clinical precision into casual accusation. What was once a serious psychological construct is now routinely applied to confidence, assertiveness, boundary setting and leadership presence. This article argues that such inflation is not harmless. It dilutes genuine pathology, erodes relational responsibility, and reflects a broader failure in disciplined sense-making. Gro...
Too Close to Be Seen, Too Good to Be True
Feb 7, 2026
45 min read
2 likes
407 views
Why sincerity, love and value do not always arrive where they are offered This article explores a subtle yet deeply human form of suffering that does not arise from rejection or loss, but from proximity. It examines what happens when something real, sincere and valuable is offered, yet cannot be received, not because it lacks worth, but because readiness, orientation or reception is missing. Moving beneath surface explanations, the article traces how longing can exist without the capacity ...
When Innocence Becomes Intolerable
Jan 26, 2026
40 min read
4 likes
530 views
Mourning, Memory and the Ethics of Unresolved Justice This essay explores a recurring human pattern in which innocence is publicly established yet justice is deliberately withheld. Rather than examining injustice as overt oppression or political conflict, it approaches the phenomenon phenomenologically, focusing on what occurs when systems acknowledge truth but refuse its ethical implications. Drawing on Persian cultural memory and the enduring mourning associated with the figure of Siavash, ...
The Bag Was Never the Point
Jan 23, 2026
25 min read
2 likes
502 views
How Sustainabilism Replaced Structural Reform with Behavioural Theatre Using familiar moments from everyday life, this article examines how modern Sustainabilism has come to function more as a moral performance than a genuine solution. Through the quiet absurdity of fragile paper bags and checkout rituals, it shows how responsibility for environmental harm has been steadily shifted from institutions, supply chains, and industrial design onto individual consumers. While recognising that indivi...
When to Give Up at the Limits of Transformation
Jan 16, 2026
42 min read
2 likes
554 views
Where Support No Longer Fuels Growth but Subsidises Dysfunction and Compensates for Someone’s Lack of Performance This article confronts one of the most overlooked realities in leadership, coaching and human development. While the Being Framework is rooted in the principle that human beings are not fixed and are capable of profound transformation, it also recognises that transformation is not universally available at any moment. It requires willingness, coherence, responsibility and the cap...
The Same Pattern, Every Time
Jan 12, 2026
55 min read
No likes
584 views
How Societies Collapse When Scapegoats Replace Modulation This article examines why systems collapse and why it almost never happens because of a single event, leader or foreign power. Using the trajectories of Iraq and Syria as case studies, it shows how societies drift from integrity into disintegration when their contradictions remain unresolved and their capacity to modulate is gradually lost. Drawing on the Systemic Subversion Cycle, first introduced in the 2025 Sustainabilism book as...
The Dynamics of a System at a Critical Turning Point
Jan 11, 2026
70 min read
No likes
631 views
Iran: A Governing System Poised Between Renewal and Decline How Shadows, Contradictions and Rigid Governance Have Shaped the Country’s Future – A Being Framework Case Study on the Urgency of Modulation This analysis examines the Islamic Republic’s governing system through an ontological lens rather than a political one. In this context, ontology refers to how a person or a system is being. It captures the deeper qualities that shape how authorities perceive reality, form intentions, ...
FREEFALL
Jan 11, 2026
35 min read
1 likes
633 views
How systems reveal their failure long before they fall apart We often imagine collapse as something sudden. A revolution. A currency crash. A breaking point you can point to on a calendar. But systems rarely fall that way. Most begin to unravel long before anyone notices. They lose their rhythm, their clarity and their ability to correct themselves. Their descent is slow, almost invisible, until it becomes irreversible. This article explores why that happens. It explains how human systems ...
The Pattern Beneath Revolutions
Jan 10, 2026
55 min read
No likes
658 views
A Phenomenology of Recurrence and Why Revolution Fails to Become Transformation: An Inquiry with Iran as an Illustrative Case This article explores a deeper pattern that explains why revolutions keep returning and why real change so often fails to take root. Instead of focusing only on politics or historical events, it examines what happens to societies when their systems begin to break down and when people’s ways of making sense of the world become distorted. Using Iran as a case study, it...

All Articles

Most RecentMost Viewed
View All
Most RecentMost Viewed
Culture Is Not Belonging
Feb 16, 2026
8 min read
1 likes
37 views
Why Adaptation is Mistaken For Inclusion in Organisational Cultures Culture Is Not Belonging examines how organisations frequently mistake adaptation for inclusion. Dr Jordan Marijana Alexander argues that what appears to be professionalism, flexibility, or cultural fluency is often sustained identity compression. Individuals learn to translate themselves to fit dominant norms, adjusting tone, language, emotion, and expression in order to remain credible and safe. While this adaptation may...
View All
Going to Hell? Make a BBQ.
Feb 14, 2026
30 min read
1 likes
134 views
Turning Existential Heat into Sustainable Growth Life includes heat. Conflict, pressure, failure, tension and uncertainty are not design flaws. They are structural features of growth. Yet modern culture often encourages the avoidance of discomfort, mistaking calm for maturity and peace for progress. This article challenges that fantasy through a sharp metaphor. If life will inevitably take you through hell, the question is not how to escape it but how to cook with it. Using wit, irony and ...
The Myth of Boundary Setting
Feb 14, 2026
30 min read
1 likes
208 views
From Defensive Walls to Integrity Thresholds Modern relationship culture teaches two messages at the same time. Seek deep intimacy and enforce firm boundaries. While both appear healthy, this article exposes the tension between them. True intimacy is not built on constant self-protection but on the gradual lowering of unnecessary guards through trust, vulnerability and integrity. When boundary language becomes absolutised, it often functions as armour rather than clarity, limiting depth inste...
Avoidance: The Polite Sabotage of Relationships
Feb 13, 2026
20 min read
1 likes
75 views
When Silence Masquerades as Wisdom and Becomes Emotional Evasion Avoidance often disguises itself as maturity. We call it patience. We call it strategy. We call it giving things time. In relationships, teams and partnerships, silence can look calm and composed while quietly eroding trust beneath the surface. This article explores the psychological roots of avoidance and its long-term relational cost. It examines the subtle difference between intentional pause and emotional escape, and why ...
Narcissism or Projection?
Feb 12, 2026
40 min read
1 likes
130 views
When Pathologising Others Casually Replaces Responsibility and Distorts Sense-Making The term narcissism has drifted from clinical precision into casual accusation. What was once a serious psychological construct is now routinely applied to confidence, assertiveness, boundary setting and leadership presence. This article argues that such inflation is not harmless. It dilutes genuine pathology, erodes relational responsibility, and reflects a broader failure in disciplined sense-making. Gro...
Too Close to Be Seen, Too Good to Be True
Feb 7, 2026
45 min read
2 likes
407 views
Why sincerity, love and value do not always arrive where they are offered This article explores a subtle yet deeply human form of suffering that does not arise from rejection or loss, but from proximity. It examines what happens when something real, sincere and valuable is offered, yet cannot be received, not because it lacks worth, but because readiness, orientation or reception is missing. Moving beneath surface explanations, the article traces how longing can exist without the capacity ...
Always online, rarely connected: The leadership gap no one talks about
Feb 6, 2026
10 min read
2 likes
128 views
In an increasingly digital workplace, constant online connectivity does not guarantee genuine team connection. This article explores why presence, clarity, and intentional leadership matter more than tools or availability. It offers practical insights on how leaders can build trust, engagement, and real connection with their teams in predominantly online environments.
Why Don’t You Write?
Feb 5, 2026
10 min read
1 likes
235 views
The Quiet Cost of Outsourcing Your Voice This article begins with a familiar question, “Why don’t you write?”, and treats it as a doorway into a deeper and more widespread pattern. What is revealed is not a lack of ability or confidence, but a habit of outsourcing authorship to reasons, explanations, and permission. When reasons become the authority, self-leadership erodes and self-abandonment quietly takes hold, often disguised as logic or realism. Through an ontological lens, the a...
How You See the World: The Hidden Mental Models Running Your Life and Business
Feb 4, 2026
10 min read
1 likes
142 views
This article explores how the outcomes we experience in entrepreneurship and business are shaped less by deliberate reasoning and more by the invisible interpretive structures through which the world shows up to us. It examines how founders make decisions, respond to uncertainty, interpret risk, and act with conviction long before logic, strategy, or analysis are consciously applied. While the focus is on entrepreneurship and business, the same mechanisms apply equally to leadership, relation...
Truth bomb! What your team doesn't tell you
Feb 3, 2026
10 min read
2 likes
164 views
This article reveals why team members often disengage and leave without warning. It challenges leaders to notice subtle behavioural shifts, trust their intuition and initiate honest conversations early. By addressing issues before they escalate, leaders can prevent surprise resignations and foster a culture of openness, care and integrity, even when departure is the right outcome.
Why Inclusion Efforts Stall Across Generations
Feb 2, 2026
15 min read
No likes
149 views
When experience, relevance and wisdom fall out of alignment at work In modern organisations, inclusion efforts often stall because they fail to address a silent struggle for legitimacy. As we move through different career stages, the "social contract" of age shifts, forcing younger professionals to over-perform for credibility while seasoned experts downplay their wisdom to avoid appearing rigid. This creates a heavy "identity load" where energy is diverted from contribution toward managing p...
Pain Isn’t the End of the Story
Jan 30, 2026
10 min read
3 likes
438 views
How the Way We Are Being Reopens Possibility Pain often narrows life quietly, showing up not as collapse but as withdrawal, resignation, or a shrinking sense of future. This article distinguishes who we are from how we are being, framing pain not as a personal failing but as a shift in how life is occurring. Without this distinction, people often turn pain into identity and lose access to choice. Rather than relying on motivation or pressure, the article shows why this matters. Presence, m...

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