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Cut Through the Noise and Get Back to Reality
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New Book Release
METACONTENT:
The intellectual substrates for sense-making
Deconstruct and rebuild your sense-making abilities to open up new opportunities to see the world and yourself.
Featured Articles
Featured Articles

Jun 4, 2025
38 min read
3 likes
42 views
How Authenticity Grounds Congruence—and Why Credibility Emerges Not from Image, but from Epistemic and Existential Alignment
This article reclaims authenticity from the content-driven theatrics of emotional exposure and curated self-expression, restoring it as a rigorous ontological quality: your relationship with reality.
Drawing on the Being Framework, it reframes authenticity not as a performative trait but as a disciplined mode of Being—shaped by epistemic rigour, perceptual accura...

Jun 2, 2025
35 min read
2 likes
125 views
A system designed to delay, deny, and defer—until dignity becomes a luxury and urgency a liability.
This piece is not merely about medicine. It is about the architecture of dysfunction: the systems we create, the values we betray, and the staggering absence of integrity that turns care into theatre and urgency into protocol.
It begins with two contrasting encounters. One involves a child in crisis. The other, a pet dog. Through biting clarity and unsettling familiarity, the article shows...

May 30, 2025
35 min read
2 likes
126 views
Rethinking Doubt, Certainty, Intuition, Faith and Integrity in an Age Addicted to Epistemic Performance
In an age intoxicated with ambiguity and performative humility, The Confidence to Stand Still in a Storm confronts the modern myth that doubt is a virtue and certainty is a vice. With clarity, irony, and philosophical depth, this article dismantles the epidemic of compulsive hesitation and proposes a richer, more integrated alternative: ontological discernment.
Drawing from the Being Frame...

May 28, 2025
30 min read
3 likes
84 views
Why That’s the Most Philosophical Thing You Can Say—Bless Your Heart
This article takes aim at a familiar line often heard in moments of stress or complexity: “I don’t want the philosophical response.” With a blend of wit, irony, and sharp insight, it argues that this phrase is not a refusal of philosophy but a performance of it. The very act of rejecting philosophy is itself a philosophical stance, usually an unconscious and poorly constructed one.
Through satire and structured ...

May 27, 2025
35 min read
1 likes
207 views
How Coaches, Thinkers and Catalysts Perform Integrity While Quietly Longing to Be Real
The Inauthenticities of the Authentic is a playful yet piercing reckoning for coaches, thinkers, facilitators, and anyone committed to living—and leading—with integrity. It explores the ironic ways authenticity itself becomes a performance, especially for those who build frameworks, hold space for others, or carry the quiet burden of rare insight.
Through five subtly revealing masks—Hyper-Coherence...

May 27, 2025
15 min read
2 likes
143 views
Why Refusing to Fit In Isn’t a Branding Strategy—It’s a Stand for Authentic Identity and Ontological Integrity
In a world obsessed with clarity, branding, and instant categorisation, those who refuse to fit neatly into a label often find themselves misunderstood, misread, or ignored. This article explores the rare and rebellious virtue of being dangerously hard to label, not as a strategy, but as a natural consequence of living with integrity, depth, and ontological coherence.
It unp...

May 26, 2025
35 min read
2 likes
231 views
How the Boldness of Bad Faith Distorts Reality, Manufactures Credibility and Performs Sympathy for the Suffering It Created—Disguised as a Commitment to Sustainability
This article exposes the anatomy of audacity not as charisma or courage, but as a structural weapon and gall systematised into theatre. When dominant powers manufacture crises, impose sanctions, destabilise nations, and then perform moral superiority or staged sympathy, what we are witnessing is not hypocrisy. It is ontologic...

May 24, 2025
60 min read
2 likes
228 views
When Good Intentions Turn Sour: Unpacking the Ontological Cost of Entitlement, Regret, Misplaced ‘Kindness’ and the Existential Spiral of Victimhood, Misaligned Reciprocity and Self-Sabotage
This in-depth article explores the paradoxical reality that humility, generosity, and magnanimity—qualities often revered as moral ideals—can backfire when projected without discernment, clarity, or ontological maturity. Using the Being Framework and the Nested Theory of Sense-Making, it exposes h...

May 21, 2025
50 min read
3 likes
282 views
Unveiling the Metacontent Discourse, the Nested Theory of Sense-Making, and the Being Framework—together forming the CCC Model (Content, Clarity, Conduct)—for Leadership, Performance and Ontological Mastery
In a world flooded with content—things, beings, strategies, ideas, tools, text, speech, and solutions—why do so many leaders, professionals, and well-intentioned individuals still feel stuck, misunderstood, or ineffective?
This article exposes the root cause: it's not a lack of ...

May 15, 2025
20 min read
3 likes
429 views
How Modern Minds Collapse Meaning, Weaponise Syntax, and Lose the Plot Entirely
In a culture obsessed with soundbites and allergic to nuance, we’ve mastered the art of misinterpretation. This provocative essay exposes the ontological roots of prejudice, not as a moral flaw but as a systemic failure of human sense-making and meaning-making. Through the lens of the Metacontent Discourse and the Nested Theory of Sense-Making, Ashkan Tashvir dismantles how we judge entire beings based on fragme...

May 15, 2025
20 min read
5 likes
257 views
Why We Mistake Charisma for Character and Optics for Integrity in the Age of Engineered Influence
This article contrasts the Celebrity Archetype and the Leader Archetype using the Being Framework Ontological Model, revealing how each embodies radically different ways of Being. While the Celebrity engineers admiration through optics, emotional performance, and curated narratives, the True Leader carries the often invisible weight of responsibility, aligning with truth and transformation, even ...

May 14, 2025
60 min read
7 likes
363 views
Unmasking the Hidden Frameworks Behind Modern Rationalism. Belief Isn’t Optional, But How You Shape It Matters.
A Metacognitive Inquiry into Authenticity, Meaning, and Human Coherence
In a world obsessed with facts, logic, and performative rationality, many proudly declare themselves “belief-free” as if belief were a primitive flaw cured by science or scepticism. This article challenges that illusion with sharp clarity.
Belief is not a weakness to overcome; it is the essential fo...
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