Introducing AIM: A practical Model for aligning Actions, Intention and Meaning

In a culture obsessed with action, productivity and goal-setting, it is easy to mistake movement for direction. People, teams and organisations are often busy, ambitious and constantly in motion, yet their actions may not consistently serve a well-developed intention, and their intention may not be anchored in meaning deep enough to sustain real transformation.

This article introduces AIM, a practical developmen...

What Are Your Actions Really Serving?

On Intention, Meaning, Capacity and the Invisible Responsibility Holding Human Systems Together

This article explores a quiet but essential truth behind every living system: nothing meaningful sustains itself without care. Families, relationships, organisations, institutions, communities, and societies all eventually depend on at least one person who chooses to prioritise their preservation when convenience, fatigue, distraction, or indifference would allow deterioration to begin.

The arti...

The One Who Keeps the Fire Burning

Vision, Leadership and the People Civilisation Quietly Consumes

The Empty Hand begins with the darkly comic image of a dog in an obedience competition, staring with sacred devotion at the handler’s empty hand, still hoping for a treat that may never come. From that absurd and strangely tender scene, the article moves into a deeper reflection on vision, leadership, sacrifice, and the people who become captivated by “The Vision” until it begins to consume them.

Through humour, irony, a...

The Empty Hand

Why Modern Life Is Producing Fewer Custodians, More Overwhelmed Individuals and a Growing Inability to Carry the Responsibilities That Make Rights Possible

This article examines entitlement not as a simple moral failure, generational weakness, or political complaint, but as a deeper breakdown in the relationship between rights, responsibility, and capacity. It argues that rights, protections, welfare, employment standards, leave entitlements, and care-based systems were created for valid reas...

The Entitlement Economy: When One Person’s Right Becomes Another Person’s Burden

Statistical Position, Developmental Orientation and the Nature of the Being Profile

This article clarifies an important distinction that is often overlooked in conversations about human assessment. While psychometric tools are designed to measure and compare relatively stable traits, behaviours, or cognitive patterns against a broader population, ontometric tools operate on a different premise. They are concerned less with statistical position and more with developmental orientation, coherenc...

Psychometrics and Ontometrics

What if the friction you feel isn't due to a lack of hard work, but gaps in your invisible architecture?

Capable individuals frequently find themselves trapped in a cycle of instability and reactive decision-making. The culprit isn't a lack of talent or drive, but the absence of a coherent underlying framework. Without a reliable mental map to organise experience, even the greatest efforts remain fragmented, leading to high mental load and stalled progress. 

Explicit frameworks are the cat...

Why Frameworks Matter: The Real Reason Your Effort Isn't Compounding

From a Persian Folktale to the Anatomy of Deception and the Systemic Subversion Cycle

This article begins with a Persian folktale, not as nostalgia, but as a model of reality. A mother goat warns her children not to open the door to a wolf who may imitate her. The wolf does not succeed through force. He studies failure, refines his deception, and returns closer to resemblance each time. His success depends on one thing only: the door opening from within.

From here, the article examines how...

When the Wolf Changes Its Voice

A Philosophical Reflection on Power, Language and the Normalisation of the Unthinkable

This article is a philosophical reflection on a moment in which the boundaries of language, power, and restraint appear to be shifting in real time. Rather than focusing on any single leader or event, it examines the deeper civilisational conditions that make such expressions and actions possible. It argues that what is being witnessed is not an anomaly, but an exposure of underlying patterns of domination,...

When Power Speaks Without a Soul

Why We Are No Longer Making Sense of the Same World

This article introduces the idea of the Metacontent Gap, arguing that many of today’s misunderstandings, conflicts, and breakdowns are not primarily caused by differences in information, education, or intelligence, but by deeper differences in how people make sense of reality.

It begins by highlighting a fundamental problem: despite unprecedented access to information, clarity has not increased. People look at the same situations yet ar...

The Metacontent Gap

The Missing Distinction in Governing and Economic Systems

This piece introduces a fundamental distinction between modulation and manipulation, not as technical terms, but as different ways systems are sustained, distorted, or restored over time. It argues that all systems, whether personal, relational, economic, or societal, are in constant motion between integrity and disintegration. What determines their trajectory is not the absence of intervention, but the nature of that intervention.

...

Modulation vs Manipulation

The Flying Bed and the Illusion of Significance in an Absurd World

We often assume that taking something seriously brings us closer to truth. That weight signals depth, and intensity signals clarity. Yet the opposite may also be true. The more serious things become, the more easily we confuse what feels important with what is actually real.

This article explores how seriousness can narrow awareness, reinforce rigid interpretations, and create a false sense of certainty, particularly in com...

The Tyranny of Seriousness

How Narratives, Passivity and Moral Certainty Shape the Conditions for Tyranny, Through the Lens of the Authentic Sustainability Framework Introduced in the Book Sustainabilism

We often speak about the world as if it is divided between good governments and bad ones, as if removing the latter would naturally lead to peace, order, and stability. This article challenges that assumption by examining a deeper and more uncomfortable reality. It explores how systems of power are not sustained by lea...

From Applause to Atrocity: The Dangerous Simplicity of “Good Governments and Bad Ones”

As an emerging leader with aspirations to climb the corporate ladder or transition to a more fulfilling career, do you believe you have to pretend to be someone you’re not to be accepted? Do you sometimes doubt yourself or feel unheard, unseen and undervalued? If so, you’re not alone. Putting on a fake persona in the workplace is more common than many people realise. However, there are significant costs in doing so. In this article, Jeanette Mundy explains why the adage that you have to ‘f...

Sick of changing who you are to fit in?

You need to work on your business, not in your business. As a business owner, you’ve probably heard this line multiple times, be it from business advisors or well-meaning people trying to help. But does the thought of delegating some of the operational tasks you currently do yourself to make your business a success seem too far from your reach? In this article, business consultant Anthea Stevanovic reveals seven steps to gradually remove yourself from your business' operational functions and e...

Get yourself out of your business' operations: The 7 steps

When we are at the receiving end of obstacles and unexpected detours, it’s easy to get stuck in the trap of victimhood. If you manage a team with members who are constantly locked in complaint mode and find it difficult to turn the situation around, team morale can be impacted, slowing productivity. In this article, Jacqueline Hofste, an ontological leadership coach with a background in senior leadership roles in the corporate environment and archetypal consulting, explains how and what we can...

Is your team stuck in Victimhood mentality

There are many reasons for startup failure, but up to 42% of failures result from a single cause. In this article, Director at Engenesis Ventures and startup advisor Ariya Chittasy discusses the three most common pitfalls that lead to this one cause of failure and what you can do to avoid making the same mistakes, giving your startup the best possible chance of success.

One reason why up to 42% of startups fail

Modern society has provided an opportunity to redefine the traditional male and female roles that have been passed down from father to son and mother to daughter for millennia. However, rather than treat each other as humans and appoint the best person for the job, we seem to be caught up in the need to balance the power between the sexes, for example, by electing women just because there are too many men at the top. In this article, John Williams discusses why healthy masculinity is no threat t...

Why healthy masculinity is no threat to feminine empowerment, and “real men” are not afraid of women having power

It is natural to want to understand why you are the way you are. But once you have that insight, what can you do about it if you discover areas that aren’t serving you? Traditional theories and approaches suggest that you learn how to manage your fixed traits or set short-term action plans to change certain habits or behaviours. In this article, Lucy Faulconer, General Manager – Being Profile®, a leadership coach and an organisational psychologist, reveals how she and many other coaches, le...

How the Being Profile facilitates our ability to transform

It's easy to feel isolated, different, alone and excluded when dealing with a disbaility that impacts you 24/7. While some disabilities are visible because they are obvious, there are a vast number of hidden or invisible conditions that affect people's daily lives just as significantly. Many people choose to keep their hidden disability a secret, often not realising the toll that decision can take until things start spiralling out of control. In this article, Wayne Stickel, a wellbeing and effec...

The role of a community in supporting people with hidden disabilities to flourish

Many people like the idea of becoming a coach and dive in without considering why they want to pursue professional coaching and what it takes to create a successful coaching business. Many also don’t have an authentic understanding of what it means to be a professional coach. As General Manager of the Being Profile®, Lucy Faulconer leads a global community of coaches and has the opportunity to hear the stories behind why they chose to become a coach. In this article, she shares some of those ...

Are you thinking of becoming a coach?

Are you a business owner who feels overwhelmed and frustrated because you are constantly putting out fires? Is addressing whatever issue pops up on any given day preventing you from being the proactive, strategic and productive leader you want to be who is working towards achieving a clearly defined set of goals? If so, you are not alone. Anthea Stevanovic explains why this issue is so common and the steps she uses to successfully support her clients to elevate themselves from firefighters to fu...

Are you a firefighter or a business owner?

Most of us know somebody who is transactional in their relationships with others, whether it be someone at work, at home or in our social circle. It might even be you. Some might argue that being transactional is the only way to meet targets at work or protect yourself from being taken advantage of. In this article, leadership and confidence coach Helen Robinett explains why any relationship that focuses on getting rather than giving is toxic and how to build authentic, transformative relationsh...

From transactional to transformative: how to build authentic relationships

Have you ever completed a profiling questionnaire or test and wondered why you bothered? If so, you’re not alone. That’s because most tests today attempt to categorise us, slotting us into neat little ‘boxes’ as though we are fixed objects, not human beings with the capacity to transform. Is it any wonder people are left disillusioned with such tools? In this article, Lucy Faulconer, who is the General Manager – Being Profile®, a leadership coach and an organisational psychologist, sh...

Why do people choose to become Being Profile Accredited Practitioners?

It is often in the most challenging situations that we learn what we are truly made of. They also teach us the most valuable lessons. But that does not make them easy. And it can be tempting to run away or turn a blind eye to a situation we would prefer not to deal with. In this article, leadership and confidence coach Helen Robinett shares a personal case study when tough leadership decisions had to be made and she was the only one who could make them. She also explains the factors that allowed...

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Featured Articles

What Are Your Action

The One Who Keeps th

The Empty Hand

The Entitlement Econ

Psychometrics and On

Why Frameworks Matte

When the Wolf Change

When Power Speaks Wi

The Metacontent Gap

Modulation vs Manipu

The Tyranny of Serio

From Applause to Atr

Most Visited

Browse Articles

What Are Your Action

Why Am I Not Getting

Belonging Choreograp

Pro-Institutional Li

How Women Learn to P

How Many Sleeps?

It’s Never Just the

Someone Has to Hold

When Awareness Becom

The One Who Keeps th

The Burnout Trap Wom

The Entitlement Econ

Search and browse articles