Authenticity Is Dead. And You Killed It.

Authenticity Is Dead. And You Killed It.

How Sincerity Became Theatre, Identity Masqueraded as Truth, and the Real Was Staged to Death This is not a feel-good sermon about “being yourself.” This is an ontological scalpel, wielded without apology. Authenticity Is Dead. And You Killed It. is a philosophical takedown of the performative culture masquerading as “realness”—where sincerity is staged, identity is weaponised, and expression is mistaken for depth. In an age where vulnerability is monetised, institutions script transparency, and influencers turn breakdowns into content, authenticity has become a rehearsed hallucination. Ashkan Tashvir rips through the delusions we’ve wrapped in hashtags, therapy-speak, and self-help rituals. But this isn’t just a critique—it’s a reconstruction. Drawing from the Being Framework™, he distinguishes between performative identity and ontological integrity, exposing the Four Inauthentic Riders, the myth of finding yourself, and the cultural addiction to belonging over Becoming. This is an invitation to stop performing authenticity and start embodying it. Through a dynamic view of Unique Being, a fierce reclaiming of Self-Expression as a Way of Being, and a structured path of self-discovery without illusion, the article leads the reader beyond sentiment and identity, into the unfiltered terrain of transformation. If you’ve ever sensed that your “realness” might be rehearsed, or that your growth is stuck in a performance loop, this is your wake-up call. Read it bravely. You won’t walk out unchanged.

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May 02, 2025

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20 mins read

Prologue: I’m Done Being Polite

Let’s not waste each other’s time with pleasantries.

I’ve spent years—no, decades—constructing ontologies, refining distinctions, navigating the grotesque theatre of human dysfunction, all in the hope that maybe, just maybe, we could elevate the conversation on authenticity beyond candle-scented platitudes and Pinterest quotes. But apparently, the word “authenticity” has been mugged in a dark alley by Instagram influencers, life coaches with discount promo codes, and corporations trying to look “human” while strip-mining your data.

So here we are.

This isn’t a love letter. This is a philosophical autopsy. I’m not here to coddle your comfort zone. I’m here to burn it—so you can finally see the foundation it was built on: layers upon layers of curated, conditioned, and consensual inauthenticity.

Authenticity today has become a costume. A performance. A spiritual drag show for people who don’t want to confront their own cowardice. It’s the new theatre—where everyone gets to cry on camera, write a Medium post about “their truth,” and call it transformation. But what we’re really doing is performing sincerity while betraying our own Becoming. We’re allergic to discernment and drunk on expression. And the worst part? We call it “real.”

Let me be clear: expression isn’t always authenticity. In fact, some of the loudest moments of inauthenticity often come wrapped in expression. Volume and velocity do not equate to truth. You can cry, scream, vent, overshare—and still be profoundly misaligned. Why? Because authenticity is not about being seen—it’s about Being. Not the Instagram kind. The ontological kind.

We live in a culture that confuses trauma-dumping for honesty, narcissism for transparency, and identity politics for moral clarity. But I’m here to tell you: most of what you’re calling “authentic” is nothing more than well-lit delusion.

This article isn’t going to hold your hand. It’s going to dissect your soul—and then ask you what the hell you’ve done with it. If that scares you, good. If it excites you, even better. And if you’re offended already? Then you’re exactly the person I wrote this for.

Let’s get started.

Authenticity, Inc.: From Ontological Truth to Brand Strategy

Once upon a time, authenticity was sacred. Not spiritual woo-woo, but sacred in the sense that it was existentially demanding. It required confrontation with the real—your moods, your shadows, your contradictions, your contribution. It meant asking: How am I being? What am I becoming? Am I in integrity with existence or just staging a costume party inside my psyche?

But that version of authenticity didn’t scale.

So it was swiftly decapitated, rebranded, and sold back to us as a lifestyle accessory. The ontological root of authenticity—Being in alignment with truth, discernment, care, and contribution—was replaced with the intellectual sophistication of a smoothie bowl caption: “Just be you.”

Enter Authenticity™, Inc.—the billion-dollar beast selling “realness” with a marketing team and a tracking pixel. Brands now tell you they “care,” influencers cry on cue, and CEOs post about their childhood trauma right before laying off 4,000 people. HR departments want you to “bring your whole self to work” as long as it fits their DEI spreadsheet and doesn’t threaten their structural hierarchy. It's sincerity as performance art.

This is what happens when authenticity is divorced from Being and married to performance. The result? A grotesque parody. A curated vulnerability circus. A high-production-value hallucination where everyone’s “true self” just happens to look like a LinkedIn post, filtered for relevance and monetisability.

What’s worse? We’ve been trained to self-brand instead of self-confront. The self-help industry doesn't want you to transform—it wants you to perform transformation. Buy the journal. Meditate on the app. Post the epiphany. Rinse. Repeat. But don't you dare question your constructed self-image or examine your complicity in your own inauthenticity. That would hurt the algorithm.

This isn’t just bad taste. It’s existential fraud. When authenticity becomes a commodity, the only thing left to sell is your soul, just wrapped in sincerity, tied with a biodegradable bow.

So here’s your wake-up call: if your authenticity can be marketed, it was never authentic to begin with. You’ve just been recruited into the Church of Performed Realness, where the high priest is the algorithm, and the sacrament is attention.

Let’s continue. It gets darker from here.

The Theatre of Sincerity: How Everyone Became a Performer

In an era obsessed with “being seen,” we’ve become performers in a sincerity pageant no one remembers signing up for. But here we are, compulsively auditioning for affection, for relevance, for a sense of self we can tolerate. Every interaction a scene, every comment a line, every post a costume change.

And the role of a lifetime? The Authentic One.

Welcome to the theatre of sincerity. Everyone's doing method acting now—crying on cue, whispering their truth, weaponising vulnerability like it’s a skillset on a CV. You don’t have to be authentic anymore. You just have to look like you’re trying.

It’s not just individuals. Entire subcultures are built around manufactured sincerity. The “deep” podcaster whispering into a microphone about masculinity. The woman filming her panic attack for TikTok—edited, of course, with text overlays and soft piano music. The diversity panellist who says “lived experience” six times before asking for your email to pitch their new book.

We are living memes of realness, recycled endlessly for clicks and belonging.

But let’s be honest: no one is performing sincerity out of malice. It’s far more tragic than that. We do it out of fear. Fear of being ignored, irrelevant, misunderstood. Fear that our actual selves—not the tidy, optimised avatars we project—would be annihilated by the silence that follows if we were truly honest.

So instead of Being, we broadcast. Instead of confronting our shadows, we decorate them. Instead of truth, we settle for what feels true enough to share, preferably in portrait mode with good lighting.

And then we convince ourselves we’re growing.

We’ve built a world where attention is mistaken for intimacy, where performance is rewarded with praise, and where authenticity has become a scripted role in a tragicomic drama called "Modern Life."

But the curtains are fraying. The audience is exhausted. And some of us—those who still care about the ontological stakes of Being—are walking off the stage mid-act.

Because we refuse to keep pretending.

The Five Inauthentic Riders: Suppression, Repression, Oppression, Expression, Impression

Forget the Five Horsemen of the Apocalypse. These are the Five Riders of Inauthenticity, galloping through your psyche dressed as saviours—while quietly dismantling your integrity from the inside out.

Each one masquerades as something noble. But scratch beneath the surface, and you'll find distortions that compromise your very Being.

Suppression

Let’s start with the favourite of the self-disciplined: suppression. It’s often mistaken for maturity, stoicism, or “emotional regulation.” You feel something raw, real, inconvenient—and you shove it down. Because now isn’t the time, because you’re the adult in the room, or because you’ve read too many productivity hacks.

But suppression isn’t strength. It’s cowardice in a tailored suit. It’s an agreement with fear, dressed as control. And the longer you hold it in, the more it ferments—until your “composure” becomes chronic tension, ulcers, or the inexplicable urge to scream into your pillow at 2 am while Googling retreats in Bali.

Repression

Ah, repression—the unconscious brother of suppression. You don’t even know you’re doing it. The shadow work never started because you genuinely believe there’s nothing wrong with you.

But let’s be clear: repression is the quiet killer of Becoming. It’s not just hiding the truth from others. It’s hiding it from yourself. And then performing a life you think is yours while wondering why your joy feels like a well-acted hallucination.

Freud might’ve popularised repression, but what he didn’t say is that it thrives most where inauthenticity is mistaken for virtue.

Oppression

Now we scale up—from personal to systemic. Oppression is inauthenticity by force. It’s when systems—religions, regimes, corporations, cultures—dictate how you should be, feel, think, love, speak, die. Not for your good. For their control.

Oppression manufactures conformity, rewards compliance, and punishes deviation. Then, it has the audacity to write “Authenticity” in its HR guidelines. If you’ve ever been told to “bring your full self to work” while navigating politics, prejudice, or silence, you know what oppression tastes like. It's bitter, metallic, and usually comes with a performance review.

Expression

And finally, the most ironic of them all: expression. In today’s world, it’s the golden calf of authenticity. “Express yourself,” they say, as if vomiting emotion onto a screen is an act of courage.

But expression is only authentic when it's rooted in discernment. Otherwise, it's just self-indulgent theatre. Raw doesn’t mean real. Loud doesn’t mean true. Sometimes what we call “expressing ourselves” is just our ego masquerading as a truth-teller, when in fact it’s a coward fleeing self-awareness.

Expression without reflection is just noise. And in a world already drowning in noise, your Being deserves better than a megaphone—it deserves coherence.

But in a world where even noise is brandable, expression alone isn’t enough.
You must shape it. So it lands well.
Enter the most seductive distortion of all...

Impression

If Expression is theatre, then Impression is direction. Not just performing, orchestrating how the performance lands. It’s the silent obsession with optics, angles, and audience. You don’t just say what you think—you say what will preserve the image you’ve engineered: likeable, competent, deep, spiritual, whatever pays best in validation or silence.

Impression is the curated self’s final defence mechanism. You may not suppress, repress, or overtly perform—but god forbid anyone see you unprepared. So you manage perception. You smile on cue, edit your tone, moderate your passion, and calculate your quirk. And you call it strategy. Professionalism. Empathy. Influence.

But it’s not. It’s control.

It’s the distortion of authenticity into a PR campaign. You’re not relating—you’re staging relatability. You’re not contributing—you’re protecting your persona. Every sentence comes with subtext: Will this make me look good? Will they still respect me? Will I be okay if this flops?

This isn't vanity. It's existential risk aversion.

Impression keeps your Becoming in chains—not through fear of feeling, but fear of being seen in flux. So you polish every pixel of your presence until your truth disappears beneath the brand. And the tragedy? You still call it “being yourself.”

But you're not being. You're editing.

And coherence cannot survive in a mind split between truth and reception.

Impression is the most socially rewarded inauthenticity of all, because it’s palatable. It plays well. But behind every impressive persona is often a quiet, aching absence: the cost of never letting the real emerge.

Self-Expression – The Lost Discipline of Resonating With Life

Expression is not the enemy. But it must be reclaimed.

In my body of work, Self-Expression is not a mood, a tantrum, or a personal brand. It is a Way of Being—an ontological alignment with your own Becoming. Not just what you feel, but what you are becoming into, in relation to the world and its content.

Here’s the distinction:

Self-expression is when you intentionally and authentically communicate who you are and how you are, including (but not limited to) your points of view, beliefs, values, feelings, emotions, moods and experiences. You may express yourself freely and creatively in many ways: through your work, speech, body language, facial expressions, music and other creative arts or ways. It is the state of being uninhibited and resonating with life and everything in it and may evolve to become your unique contribution to humanity.

A healthy relationship with self-expression indicates that you mostly experience being free to project yourself in various ways with others, regardless of circumstances, leading to satisfaction, joy and fulfilment. You are self-expressed when you unleash your qualities to be seen, heard and appreciated.

An unhealthy relationship with self-expression indicates that you may frequently experience being suppressed, restricted and constrained in how you interact with others, commonly leading to a lack of both fulfilment and satisfaction. Others may experience you as inhibited, quiet, reserved or shy in different circumstances or to have hidden or rarely seen talents and qualities. You may hide your passions or interests from others for fear of judgement or ridicule. Alternatively, you may have few filters and be considered blunt or overbearing. You may disproportionately value your contribution and feel the need to outshine others. You may also be uncomfortable with silence or not being the centre of attention.

Reference: Tashvir, A. (2021). BEING (p. 449). Engenesis Publications.


Self → Unique Being

When I say "Self", I’m not referring to a fixed identity. I’m pointing to your Unique Being—not a personality, not a collection of roles, not your history, not a static state of Being—but your ongoing, dynamic state of Becoming. That self is not found. It’s forged through how you relate to the Content of Existence, both internal and external, through what I refer to as Metacontent.

This Unique Being is not static. It evolves through friction, participation, and clarity. It emerges as you face your moods, discern your intentions, and show up with integrity, not for validation, but for contribution.

Authentic self-expression, then, is the emanation of that Becoming—a coherence between your interiority and your outer presence, not to be admired, but to be aligned. To resonate with life is to no longer need the stage.

So yes, real expression exists. But it’s not just “feeling seen.”
It’s letting what’s real in you become visible.
Not all of you. Just the part that’s becoming true.

Becoming vs Belonging: Why Finding Yourself Is a Myth

Let’s get this straight: you’re not lost—you were just never finished.

The entire self-help-industrial complex wants you to believe you’ve misplaced your “true self” somewhere between childhood trauma and a broken relationship. All you have to do, apparently, is “go find yourself”—through solo travel, ayahuasca, or a journaling app that costs $9.99 a month.

But here’s the inconvenient truth: there is no “self” waiting to be found. No buried treasure. No inner child holding your essence in a mason jar. What there is—is a perpetual opportunity to Become. And Becoming is brutal. It requires confrontation, integrity, self-responsibility, and participation in reality, not curated retreats or rebranded astrology.

Yet most people don’t want Becoming. They want Belonging.

They don’t want to construct their unique Being. They want to be accepted, applauded, and absorbed—preferably by an identity group, a belief tribe, or a brand that says, “We see you.” But being “seen” is a shallow substitute for being forged.

So instead of developing discernment, we cosplay as ourselves, wearing the traits we think will get us approved by whichever audience we’ve decided matters most. Political tribe? Check. Subculture? Check. “Authentic” Instagram bio? Double check. It’s identity-as-uniform, not identity-as-unfolding.

The result? People don’t Become. They flatten. They default to ideological templates, behavioural algorithms, and scripted values that promise belonging but demand conformity. We trade the raw chaos of transformation for the cheap safety of echo chambers.

But here's what no one tells you: Belonging is addictive. It offers you certainty without complexity. Inclusion without introspection. Comfort without confrontation.

And that’s the problem.

Because the path of Becoming will make you unrecognisable to your old friends, your culture, and your algorithms, it will rupture your belongings. And in that rupture lies the birthplace of your authenticity.

So next time someone tells you to “find yourself,” smile politely. Then go out and make yourself with unshakable clarity, wild integrity, and zero interest in fitting in.

Self-Discovery Without the Delusion

By now, you’ve hopefully burned every last copy of the “find yourself” mantra.

But let’s clarify something before the irony police arrive: I introduced a Self-Discovery Course. Yes—the same author who just dismantled the entire industry built on that phrase. And no, it’s not a contradiction. It’s a correction.

Because most people aren’t actually discovering themselves—they’re reinforcing their identities. They’re looking for the self as whoness—a story, a label, a tribal tag they can wear like a passport. “Who I am” becomes a container: gender, career, ideology, wounds, quirks, and aesthetic. That’s not discovery. That’s curation.

But what we explore in the Being Profile® Self-Discovery Course is not the whoness of self. It’s not about “who you are” in a narrative sense. It’s about how you are being—your howness—and the qualities you embody when you engage with life, relationships, leadership, contribution, and challenge. (Being Profile's official Website)

We ask:

  •  How do you relate to authenticity, responsibility, assertiveness, courage, and commitment?

  • How do you perform when no one’s watching?

  • How does your way of being shape what you tolerate, how you lead, and what you avoid?

This is not a mystical quest to find your “essence.” It is a structured ontological inquiry into the 31 Aspects of Being that are showing up—or not—right now.

At the heart of this course is a unique assessment: the Being Profile® Core Questionnaire. It’s not a personality test. It doesn’t categorise you. It is not about so-called personality types. It reveals your current ontological relationship to core dimensions of Being—qualities that dramatically influence how you live, decide, relate, and perform. This profile acts as a window into your Cognitive Mapyour internal framework for how you perceive, interpret, and respond to the world—and how that framework silently governs your decisions, behaviours, and the consequences you experience.

We also explore your whatness—the universal human capacities we all share, but engage with differently: not in identity, but in potential. These Aspects of Being are not traits to be “understood”—they are ontological levers to be activated, cultivated, and integrated.

And as you begin to polish these dimensions, something deeper is stirred. You begin to catch glimpses of what I call your Unique Being. Not a fixed personality. Not a category. But a dynamic, partially mysterious unfolding of your whoness—an emergent identity that comes into view only through Becoming.

So, yes, this is a Self-Discovery Course.
But not the kind that flatters your ego or fuels your performance of depth.
It’s the kind that confronts you. Challenges your constructed self. And then offers you the tools to reconstruct something real—from the ground of Being.

If you’re wondering whether it’s for you, ask yourself:
Am I seeking a label to belong?
Or am I ready to face how I show up to life—and do something about it?

One is identity management.
The other is the beginning of Becoming.

‘My Truth’ and Other Weapons of Mass Delusion

Once upon a time, truth had weight. It demanded rigour, demanded sacrifice. It required coherence between what is said, what is done, and what actually is. It stood outside you, cold, inconvenient, majestic. And then someone came along and slapped the word “my” in front of it, and just like that, truth became untouchable.

“My truth.”

It sounds noble. Intimate. Empowering. But strip away the scented language, and what you really have is the deification of subjectivity. It's a shield people use to refuse scrutiny, evade contradiction, and weaponise emotion.

You don’t need a valid argument anymore—you just need a traumatic anecdote and a hashtag. You don’t need to make sense—you just need to feel deeply and speak with conviction. Suddenly, all critique becomes an act of violence, and all questioning is “invalidating.”

Truth is no longer that which aligns with reality—it’s whatever protects your story from collapse.

This isn’t empowerment. This is epistemic anarchy.

It’s how entire cultures begin to rot. When “truth” is democratised into a buffet of feelings, we no longer have a shared basis for discourse—just an arms race of personal narratives. And whoever cries first, wins.

Let’s be precise: your experience matters, but experience ≠ truth. Experience is raw material. Truth is what you do with it—how you integrate it with discernment, humility, and context. When “my truth” becomes exempt from challenge, it stops being a path to healing and becomes a fortress of delusion.

And here’s the punchline: the more we clutch our personal truths like sacred relics, the less authentic we become. Why? Because we become prisoners of our unexamined stories—confusing autobiography for ontology, and victimhood for virtue.

Authenticity isn't about enshrining your narrative. It's about confronting it, questioning it, and transcending it—so you can participate in something deeper than yourself: Reality.

So next time you hear someone say, “Well, that’s just my truth,” remember: that may be their coping mechanism. But it doesn’t make it The Truth.

Unfiltered Is Not Authentic: The Narcissism of Rawness

Somewhere along the way, we mistook rawness for realness. As if removing the filter somehow removes the ego. As if blurting whatever comes to mind, in real time, without discernment, is a sacred act of truth-telling.

It’s not. It’s just emotional streaking.

Welcome to the cult of unfiltered expression, where being messy is now a badge of honour, and the less processed your outburst, the more “authentic” it’s supposed to be. Rage posts. Cry reels. Trauma confessionals at brunch. The unfiltered self is now not only tolerated—it’s fetishised. “Thanks for being so vulnerable,” we whisper, as someone collapses in public, unhealed, undocumented.

But let’s be honest. Rawness isn’t the same as truth. It’s not even the same as honesty. It’s often a bypass—a shortcut to attention that skips over self-awareness. It’s authenticity’s sleazy cousin: dramatic, impulsive, and always one sentence away from being harmful.

And here’s the twist: most of this rawness isn’t even for self-liberation—it’s for an audience. The vulnerable post? Curated. The tearful story? Edited. The live meltdown? Monetised. This isn’t catharsis. It’s content.

We don’t express to connect anymore—we express to perform. We rehearse our breakdowns for applause. We’ve replaced integration with “relatability,” discernment with dopamine, and maturity with aesthetic sadness. This is not the evolution of humanity. It’s a high-definition collapse.

Here’s the ontological problem: authenticity is not about expression alone. It’s about alignment between your inner state, your discernment, your intention, and your outward presence. Unfiltered emotional dumping, without that coherence, is just noise. Often destructive noise.

Authenticity requires form. It requires containment. It requires restraint that isn’t suppression, and expression that isn’t indulgence.

So, no, yelling into your phone about your ex at 1 am isn’t brave. It’s not “real.” It’s a cry for connection so disguised as “truth” that you’ve lost the difference.

True authenticity isn’t raw. It’s refined.

Institutions of Deception: Sincerity as Policy, Authenticity as PR

It wasn’t enough for individuals to butcher authenticity. Institutions had to industrialise it.

Governments, corporations, universities, media outlets—they’ve all figured it out: authenticity sells. It’s a currency now. A PR strategy. A performative asset that can be deployed just in time for a scandal, a diversity campaign, or a “vulnerable” CEO statement written by six people in marketing.

Sincerity has been bureaucratised.

Executives now do apology tours with trembling voices and misty eyes. Politicians “open up” about mental health between drone strikes. HR departments beg you to “bring your whole self to work”—as long as that self is compliant, non-threatening, and on-brand.

Don’t be fooled. These aren’t acts of authenticity. They’re rituals of manipulation, carefully calibrated to simulate human depth while maintaining structural control. It's the same old hierarchy, just wrapped in inclusive language and diversity stock photos.

Even academia, the supposed temple of critical thought, now hosts symposiums on “authenticity in the workplace”—a place where actual authenticity, if practised, would dismantle half the power structures in the room. But no one really wants that. They want authenticity theatre, not the authentic confrontation of ideology, power, and complicity.

What you’re witnessing is not a movement toward Being. It’s the systemic laundering of inauthenticity—a repackaging of control as care, compliance as empowerment, and profit as purpose.

Institutions now wear “authenticity” like a fragrance: noticeable enough to seem sincere, but never strong enough to offend. And just like a fragrance, it evaporates the moment scrutiny arrives.

The truth? Institutions don’t want authentic people. They want predictable performers who can self-express just enough to feel empowered, but never enough to threaten the narrative.

So when an institution speaks of authenticity, listen for what’s not said. Behind every sincere initiative is often a calculated suppression of the real. Behind every inclusive policy, a quiet gatekeeping of thought. Behind every authentic brand story, a marketing department counting conversions.

And behind all of it? A quiet, shared hope that no one notices the entire machine is fake.

The Anatomy of Unique Being: Beyond Self-Expression

Let’s end the charade: you are not your personality, your politics, your trauma, or your curated sense of style. You are not the voice in your head nor the shadow it’s hiding from. You are not even “you” in the way you've been told to be.

You are a Unique Being in the making—not a fixed identity, not a marketed archetype, but a living, breathing, evolving phenomenon of Becoming. And that process? It’s messy, brutal, deliberate, and absolutely incompatible with performance.

While the world screams “express yourself,” your Being quietly asks: but from what place, with what clarity, toward what contribution?

Authenticity isn’t a state—it’s a structure. A way of Being. A fidelity to the truth of what you are becoming, not what you feel in the moment.

And this is where the world gets it wrong. It equates authenticity with self-expression, ignoring that self-expression without integrity is just ego cosplay. Even tyrants “express themselves.” Expression is not the point. The quality, intention, and origin of expression is.

So, how do you even begin to touch your Unique Being?

You stop identifying with noise.

You discern the difference between your moods (fear, care, resentment, anxiety, vulnerability) and your emergent forces (wisdom, clarity, contribution). You get intimate with your shadows—not to perform healing, but to strip away distortion. You confront how you've been shaped, and ask whether you want to stay shaped that way.

You stop asking, “How can I be more authentic?”
And start asking, “What forces are governing my Becoming right now—and are they real?”

Because the truth is, your Unique Being cannot emerge inside a vacuum. It must be forged through practice, through tension, through interaction with the real world. It must be constructed, not simply “found.” And its expression is not measured by rawness, but by congruence.

Congruence with your values. Congruence with reality. Congruence with your intended contribution to this world, not just your internal weather system.

This is the anatomy of authenticity:
Not sentiment.
Not spontaneity.
Not sincerity.
But alignment between awareness, discernment, intention, and action.

Anything less isn’t you. It’s just what the world trained you to perform.

A Letter to the Pretenders (and the Hopeful)

To the ones still pretending:

You’ve rehearsed your life so well, you forgot it was a performance. You dress it up in confidence, humour, intellect, even humility—but beneath it all, there’s a tremble. A fear. A quiet deal you made with comfort.
You’ve convinced yourself that you’re “real enough.”
That’s the most dangerous lie of all.

You’ve buried your Becoming beneath applause, approval, or worse—apathy.
You express, but never confront. You share, but never expose. You call it transparency, but it’s just a strategy. You are not vulnerable. You are careful.
And you know it.

But I’m not here to judge you. I’m here to break the trance.

Because you weren’t born to perform.
You weren’t designed to decorate your dysfunction and call it empowerment.
You were meant to transform—to be forged by tension, animated by clarity, guided by discernment, and moved by contribution. Not likes. Not belonging. Not branding. Being.

And to the hopeful:

To those who still believe there is something real under the ruins: keep going.
You’ll lose people. You’ll confuse yourself. You’ll tear off masks and find new ones hidden underneath. You’ll confront truths so unflattering they’ll make your curated self flinch.
But this is the price of Becoming.

Authenticity, if it’s real, will dismantle you.
It will kill the version of you that was tolerated, liked, and managed.
But in its place, it will leave something uncompromising, unduplicated, and irreplaceably alive.

A Unique Being.

So don’t ‘find’ yourself.
Discover and Forge yourself.
And if you ever feel lost, just know: you’re probably on the right path.
Because anything worth Becoming always starts with getting disoriented.

Many confuse “discovering” yourself with “finding” yourself, but the two couldn’t be more different. To find implies that your true self already exists in full somewhere, waiting to be retrieved, complete, intact, and lost like a misplaced object. But to discover is to reveal what was previously unknown, to encounter aspects of your Being you’ve never examined, refined, or even recognised. In the context of this work, self-discovery is not about returning to some mythical original self—it’s about uncovering how you are being, and emerging into who you’re becoming. It’s not a recovery mission. It’s a revelation.

Conclusion: The Final Illusion

If there’s one thing you take from this, let it be this: authenticity isn’t a destination, a declaration, or a personal brand—it’s a discipline of Becoming.

It doesn’t care about your comfort.
It doesn’t care if people like you.
It doesn’t even care about how you feel in the moment.

Authenticity is not about being true to yourself—it's about becoming someone who is true in the world, in how you live, choose, speak, suffer, and contribute.

Inauthenticity is no longer just a personal failing. It’s a systemic epidemic—a collective theatre where everyone’s acting sincere, and no one’s becoming real.

So here's your final illusion to drop:
That you can be authentic without cost.
You can't.
It will cost you everything false in you.
And that… is the point.



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