An introduction to the Being Framework.

Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™. The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being.

Based on years of multi...

How your way of Being determines the results in your life

Today, we're used to getting things fast. However, what is rarely spoken about is how this luxury can lead to a shortsightedness that severely limits our ability to be effective in our endeavours. Higher purpose is more than just the pursuit of a dream or goal. It is a quality that is partly vision (being visionary), and partly to do with going beyond our personal needs for the sake of others (inclusive vision). This article explores both aspects to explain why higher purpose is such a crucial q...

What is higher purpose, and why is it such a critical quality for leaders and entrepreneurs?

Unless your understanding of money is aligned with reality, you will sabotage your ability to generate financial health, wealth and prosperity. The fact is, the vast majority of people do not have an authentic perception of what money is and how it works. This article addresses the age-old question of why some people – specifically, effective entrepreneurs and investors – create abundant wealth while others struggle to generate money, pay the bills or even put food on the table. By the end, ...

Is your understanding of money congruent with reality?

Entrepreneurship has been a buzzword for almost two decades. But it’s a word that has been so overloaded and bastardised, that there is much confusion, misunderstanding and even inauthenticity and deception around its actual meaning and what it takes to be an entrepreneur. Today, the lure of entrepreneurship is as strong as ever, despite the statistics telling us that more than 90% of startups will fail in their first three years. This article explores the reality of entrepreneurship and the m...

What is the reality of entrepreneurship?

To date, there have been four stages of the economy, dating back to the time when we lived in caves and relied on nature for all our resources. We are now living in the fourth stage – the digital era – and we have access to almost anything we desire, no matter where we are 24/7. Although we are still digesting the fourth stage of the economy, we are already heading towards the next. The ‘Fifth Wave' of the economy, which is what I call the next stage, is creating a groundswell movement in ...

Are you prepared for the next wave of the economy?

As human beings, our Moods are the first layer through which we project who we are to the world. In this article, I explain how our Moods, particularly vulnerability, anxiety, fear and care, are profoundly connected to the way we participate in life, individually and collectively. It also explains why the highest achieving leaders in the world are willing to be misunderstood and even judged for sticking to their guns and being true to themselves and their vision.

Are you willing to be misunderstood in pursuit of your vision?

What comes to mind when you think of authenticity? Do you think of it as the quality of being real and true to yourself, of not pretending to be someone you are not? This article will reveal that being yourself is only part of the story and the significant consequences, individually and collectively, when authenticity is lacking.

Is there more to authenticity than just 'being yourself'?

'Change the behaviour, change the outcome' seems to be the dominant way of thinking these days. But while changing the behaviour is necessary if you want a different outcome, it is only part of the solution. To change the behaviour and outcome sustainably, you need to become aware of and address the deeper qualities (Aspects of Being) that make you who you are and cause how you show up in the world. While most people focus on what they should have and do in order to be the person they want to be...

Why BEING matters

Fulfilling an organisation's mission through effectiveness, performance and its ability to undergo successful business and organisational transformation come down to the integrity of that organisation. In turn, the integrity of an organisation relies on the integrity and effectiveness of its people. The question is, what defines an integrous and effective individual and team? This article explores this question and explains why the so-called ‘soft skills’ – which are much deeper than skill...

How the integrity of our Being is critical to an organisation's performance – The application of the Being Framework in the workplace

Irrefutable evidence shows many are working longer hours for diminishing returns for the individual and the business. This can have a drastic impact on your work-life balance or, as explored in this article, work-life integration. What is at the root of this issue? Leadership coach John Williams shows how building trust between colleagues through authenticity, vulnerability and integrity is the only way to rehabilitate unsustainable work culture.

Beyond work-life balance: Creating a workplace culture that works for everyone

Is it an impossible dream to have a great job and a rich, fulfilling life without being driven to the point of exhaustion? In this article, ontological leadership coach, wife and mother Lucy Faulconer shares the four key factors to consider if you wish to maintain a high level of performance that keeps you going and allows you to have your cake and eat it too.

Have you driven yourself to the point of exhaustion?

Disorganisation can cripple your business and result in hundreds of thousands of dollars in losses, but it doesn't have to. This article encourages you to critically assess your business's operations and examines three common types of disorganisation and what you can do to mitigate their effects and get your business back on track.

The price you’re paying for being disorganised

As a coach or consultant - you’ll position yourself as a person who stands for transformation. You’ll be a special coach who dares to go deeper with their clients and work with them far beyond their surface layers.

Being Profile Accreditation

In this bootcamp, you'll position your startup for scale from the inside of a venture builder, with Engenesis Ventures.

Venture Building Start-Up Bootcamp

How well do you really understand yourself? Your understanding of yourself impacts almost everything you do in life. Every decision you make and every conversation you have are impacted by how well you understand yourself. Embark on an enriching journey of self-discovery with The Being Profile Self-Discovery Course. The course will assist you in gaining clarity and a fresh perspective on how we operate as human beings. This newfound insight will transform your understanding of yourself and others.

Global Transfromation

Being Profile® Self-Discovery Course

Join the Venture Foundations Course with Ariya Chittasy: Your Path to Business Success!

Venture Foundations Course

Being Framework Leadership Course (Complimentary)

Being Framework™ Leadership Foundations

The Being Framework Community

Director at Engenesis Ventures, International Award-Winning Entrepreneur, Business Tech-Innovation & Startup Advisor

The Genesis Framework Community

General Manager at Being Profile® | Leadership Coach and Group Facilitator | Being Profile® Accredited Practitioner | Fluent in Spanish and English

Practitioner Connect

Coach Principal of the Engenesis Coach Academy / Thrive Master Coach / Being Profile® Accredited Practitioner & Trainer / Thrive Coach Trainer

Let's Get Real Workshop

►Technology Leadership Coach ►ICT Leadership Specialist ►Assertive Communications Expert ►ICT Executive Coach ►Leadership Program Facilitator ►Tech Founder Coach