Entrepreneurship has been a buzzword for almost two decades. But it’s a word that has been so overloaded and bastardised, that there is much confusion, misunderstanding and even inauthenticity and deception around its actual meaning and what it takes to be an entrepreneur. Today, the lure of entrepreneurship is as strong as ever, despite the statistics telling us that more than 90% of startups will fail in their first three years. This article explores the reality of entrepreneurship and the m...

What is the reality of entrepreneurship?

On any given day, multiple startup founders are endeavouring to raise funds from a venture capital firm or angel investor. However, less than 1% succeed! This article explores some common misconceptions about investors and basic principles to better understand the process as a startup, investor, or observer. It also presents effective ways to attract support and partnership in the startup arena, provided a number of key issues are addressed first.

Tag: "sales"

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What is the reality

Raising funds for yo