An introduction to the Being Framework.

Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™. The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being.

Based on years of multi...

How your way of Being determines the results in your life

As human beings, our Moods are the first layer through which we project who we are to the world. In this article, I explain how our Moods, particularly vulnerability, anxiety, fear and care, are profoundly connected to the way we participate in life, individually and collectively. It also explains why the highest achieving leaders in the world are willing to be misunderstood and even judged for sticking to their guns and being true to themselves and their vision.

Are you willing to be misunderstood in pursuit of your vision?

What comes to mind when you think of authenticity? Do you think of it as the quality of being real and true to yourself, of not pretending to be someone you are not? This article will reveal that being yourself is only part of the story and the significant consequences, individually and collectively, when authenticity is lacking.

Is there more to authenticity than just 'being yourself'?

'Change the behaviour, change the outcome' seems to be the dominant way of thinking these days. But while changing the behaviour is necessary if you want a different outcome, it is only part of the solution. To change the behaviour and outcome sustainably, you need to become aware of and address the deeper qualities (Aspects of Being) that make you who you are and cause how you show up in the world. While most people focus on what they should have and do in order to be the person they want to be...

Why BEING matters

While choosing to become a coach is a personal decision, the path to becoming one is best walked with the help and support of others. In this article, John Smallwood, Coach Principal of Engenesis Coach Academy, recounts some of the challenges and choices he made on his coaching journey, and how working with others was so crucial to his success in becoming the coach he is today.

Starting the journey to become a coach

Increased demand for coaching services on a global scale has seen a dramatic rise in people starting their own coaching practice. However, like any new small business, the failure rate is also high. In this article, ontological leadership coach Lucy Faulconer, who has built a thriving coaching business, debunks three of the most prominent myths within the coaching industry. She offers an effective alternative for each myth so you can avoid the common pitfalls many others fall into.

3 Myths About Building a Thriving Coaching Business

Do you perceive vulnerability to be a weakness or a strength? If you answer the former, you are not alone, particularly among men but also among a growing number of women. In this article, John Williams, an experienced ontological leadership coach, explores the relationship between vulnerability and risk-taking. He also exposes some of the lesser-discussed facets of vulnerability that might be playing a role in your life or work, perhaps even without you knowing it.

The critical relationship between vulnerability and how to take risks

Intimate Partner and other forms of Domestic Violence are significant societal problems globally. In 2021, more than one woman a week was killed in Australia in circumstances where the suspect was a male partner. The numbers were even higher in the UK, with the lives of at least 81 women allegedly cut short by an intimate male partner in just 28 weeks. In this article, John Williams, an experienced ontological leadership coach who specialises in supporting men, focuses on what he believes to be ...

Unravelling "toxic" masculinity

Many business owners, team leaders and managers look externally to find the solution to improving their leadership skills. But the most effective place to look is right in front of you each day you are at work – your team. That’s because your team – more specifically, your team’s performance, behaviour and results – directly reflects who you are and how you are being as a leader. In this article, Jacqueline Hofste, an ontological leadership coach with a Masters in Physics, explains why...

Your team is a reflection of who you are

You need to work on your business, not in your business. As a business owner, you’ve probably heard this line multiple times, be it from business advisors or well-meaning people trying to help. But does the thought of delegating some of the operational tasks you currently do yourself to make your business a success seem too far from your reach? In this article, business consultant Anthea Stevanovic reveals seven steps to gradually remove yourself from your business' operational functions and e...

Get yourself out of your business' operations: The 7 steps

Why Playing Nice Is Killing Your Integrity, Dulling Your Impact, and Keeping You Addicted to the Performance of Goodness—Because Real Virtue Isn’t Always Polite, and You Know It

This isn’t a polite think-piece about ethics. It’s a loaded punch to the gut of your moral posturing. In a world obsessed with being seen as “appropriate,” this article exposes the performance of goodness we’ve come to mistake for virtue—and calls it out for what it really is: fear, obedience, and cura...

The Virtue of Being Inappropriate: Fuck (Not F*ck!) Appropriate—Because the Asterisk Is Just Another Muzzle

From Sentiment to Substance: Exposing the Myth of Selfhood and Why Becoming Requires Tension, Discernment, and Contribution

We’ve been sold a seductive myth: that authenticity is about “finding yourself”—as if your real self is a hidden gem, buried under life’s distractions, waiting to be unearthed through journaling, travel, or just the right retreat. But real authenticity isn’t a treasure hunt—it’s a confrontation. It’s not about uncovering a fixed, inner essence. It’s a...

“Finding Yourself” Is Overrated: Authenticity Isn’t a Treasure Hunt, It’s a Confrontation

Become trained as a powerful ontological coach and deepen your coaching abilities by learning how to implement the CARE coaching model in your coaching practice in this intensive 13 week program.

Thrive Coach Training

Run over twelve months, you will be taken through a process of discovery, application and practice, including the Being Framework Transformation Methodology™, alongside other changemakers, leaders and those committed to addressing the problems in the world starting with themselves and their community.

Being Mastery

As a coach or consultant - you’ll position yourself as a person who stands for transformation. You’ll be a special coach who dares to go deeper with their clients and work with them far beyond their surface layers.

Being Profile Accreditation

How well do you really understand yourself? Your understanding of yourself impacts almost everything you do in life. Every decision you make and every conversation you have are impacted by how well you understand yourself. Embark on an enriching journey of self-discovery with The Being Profile Self-Discovery Course. The course will assist you in gaining clarity and a fresh perspective on how we operate as human beings. This newfound insight will transform your understanding of yourself and others.