Overview
ORORRA is the world’s first profile based on an individual’s unique way of being. Through a series of unique and challenging questions, ORORRA helps people to discover the ways of being that are linked to results in their life and work. ORORRA is currently being used by top coaches, managers and leaders to drive high-performance in individuals and teams.

The Challenge
Ororra is a tool that is based on work in Ontology, the study of ‘being’. It was created by bringing together a number of academic experts and a group of highly experienced and trained coaches who had extensive experience in the field. This team initially searched for existing tools and found there was nothing that effectively uncovered the core aspects of being.
As a result, they undertook research in both Australia and the USA in conjunction with a number of studies previously conducted at Harvard Business School to determine the framework of questions that would most effectively and consistently uncover an individual’s existing ways of being.
A cohort of professional coaches with extensive experience in leadership and behavioural change provided feedback on the effectiveness of using Ororra to produce breakthrough results with their clients. They also looked at how to use Ororra to powerfully support both individuals and groups to elevate their results by adjusting and transforming their ways of being.

Key Venture Building Areas
Ororra was conceptualised, designed, built, launched and commercialised using the Genesis Framework, by the Engenesis team and has now been successfully spun off into its own separate entity.
Everything from researching the opportunity and validating the demand to the product’s design and development was done in-house.
