Advanced Tech

Serial entrepreneur raising capital for his advanced technology venture.

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The Challenges & Pains

Some of the top advisors, business leaders and technical experts in their field as part of their team designing their product. Struggling to raise investment as their product was received as ‘too technical’, even though many players in the same space were raising large amounts of capital. Investor pitch was far too long and thus they could not communicate their full value nor realise their vision.

Actions

Conducted strategy sessions over 4-weeks to assess the market context, multiple players and stakeholders and arrive at a unique value proposition to position the brand behind.
Led the ideation of potential market messages that would position the brand and product as a leader in its field . Facilitated the selection of one core market message and worked with the founder to further refine it . Consulted on the information memorandum using the new strategic positioning

Results

Successfully completed fundraising round of over $2.1 million AUD. New market communication was featured by over 39 media brands including Yahoo!

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Retail

A leading national retail brand with over 17 years in the industry expands its technological capabilities to drive revenue growth through online sales.

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The Challenges & Pains

Major retail brand with stores internationally experience significant and recurring failures in technology team delivery. Limited transparency and communication in the delivery team meant the process was frustrating and ineffective. Team inefficiencies meant sales revenue opportunities were being missed.

Actions

Conducted an in depth review of existing processes and team structure. Created a tailored technology team structure to meet the ongoing delivery requirements of the business. Implemented Planned Agile (TM) to plan and project workload.

Results

New team structure was successfully implemented within 2 weeks of the project initiation . Increased level of communication and transparency resulting in greater team satisfaction. Updates and feature releases occuring every fortnight with on-time delivery. 80% online sales revenue growth within 6 months.

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Property

Established company of over 20 years in the property industry with clients that include Hyundai, Mirvac and AMP. Created a way to use technology to drive competitive advantage.

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The Challenges & Pains

Highly respected and experienced industry leader had existing IP relating to helping customers select their best product with the least impact on their business. Method used was not utilized by many competitors due to the labour-intensive nature of the process. Business owner could not continue using the process due to the high ongoing cost.

Actions

A series of tech-feasibility sessions, supported by research and analysis, allowed the business owner to identify existing systems that could be utilized to create the desired system. Feasibility was conducted to assess the investment against the business case and return. Designed and developed the software system with the business owner.

Results

Product successfully designed, built and launched. The software system acts as a unique value proposition that the company can use to facilitate and accelerate their customers' buying processes. The company has a tangible point of difference to converting and retaining clients, whilst also making a positive impact to the bottom line of its clients.

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Health

Company applying new technologies to the health and fitness field. Founder with years of experience across many inter-disciplinary fields

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The Challenges & Pains

The founder had previously spent large sums of money with business partners building a technology product that had little uptake and was closed. Whilst they still saw an available market opportunity, they did not want to repeat the same mistakes

Actions

Engenesis worked with the Founder to clearly articulate each idea and solution. Helped the Founder identify the strength of the market demand behind each, to then select the core value proposition. Trained the Founder to identify possible business models that would lead to sustainability.

Results

A full information memorandum was completed giving the Founder clarity on what will be required to lift the venture off the ground. Founder became clear as to the critical components to be established first, before more resources and money were put at stake.

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FinTech

Artificial intelligence algorithm produced by a PhD with over 15 years experience as a leader in the field. Technology was able to mimic complex human decision making to a 95% accuracy level.

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The Challenges & Pains

Leadership team lacked clarity in how to take the technology to the market. Although the technology was developed, it was in a completely unusable state and so had no value in the commercial world

Actions

Engenesis used the Genesis Framework to identify that a prototype and small-but-scalable version of the platform should be developed. A full UI/UX design process was undertaken to make the sophisticated technology easy-to-use. Using Planned Agile, the software was developed and launched.

Results

The project ran ahead of schedule, and the product was successfully launched. Multiple industry pilots were successfully initiated, leading into revenue generating opportunities

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Procurement

CEO of a $700 million+ company saw the opportunity to expand into a new, untapped market.

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The Challenges & Pains

The market demand was clear and well known for some time, but there were limited resources to enter into a new venture. The CEO did not want to have the existing team distracted on a new focus.

Actions

Engenesis activated a multi-disciplinary team of 9 within weeks to work on the new concept. The existing team could continue focusing on the core product without distraction. In a short time, a full prototype was created and information memorandum outlining the strategy and return on investment.

Results

The CEO was happy with the depth of research, and with the clear vision of the product. The CEO had clear numbers to assess the business case and investment return. The product was then taken in-house to continue to develop and the snap-on team was dissolved.

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Hospitality

Health related services business with hundreds of business clients across Australia. Key authority regularly sought upon to speak at industry events.

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The Challenges & Pains

Saw that there was a gap in the market: their industry was not being digitized and most processes still involved unnecessary paperwork. Created an initial concept of a digitized system that saved hundreds of hours of labour. CEO had no technology experience.

Actions

Engenesis undertook the Genesis Framework with the CEO, starting with a few sketches of the idea and turning it into a prototype. Through a fraction of the development cost, a prototype was created and customer demand was validated, bringing the venture risk dramatically down. The CEO went forward with the product build and launched it into the market 6 months later.

Results

The company went from ideas on paper to revenue generating and success commercialisation within 12 months. Software is now employed by major national brands in Australia. The software impacts the safety of hundreds of thousands of customers per year.

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Coaching

Professional training company with over 20 years experience in the industry.

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The Challenges & Pains

They were running a manual, low leverage business model for years. It worked, but there were critical limitations when it came to growing the business. The business had reached a plateau. Management were stressed and the existing team were questioning the future of the company. The business owner had a number of ideas, but did not know which to advance with.

Actions

Undertook the DISCOVER and DEFINE phase of the Genesis Framework with the CEO. Extracted each potential business concept from the CEO. Assessed the business models associated with each and defined the strategy and requirements to take that concept to market. Created an information memorandum for prospective investors.

Results

The CEO gained full clarity on each business concept, and had full clarity on the risk and return level of the investment. They compared the ventures with other avenues to expand their business and decided against the creation of new income streams. Saved hundreds of hours and hundreds of thousands of dollars on wasted resources pushing an idea that was not viable.

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Big Data

Startup led by a first time founding team consisting of long time friends who decided to start a technology business together. Whilst they were each high performers in their respective areas of expertise, none of them had run a business themselves before.

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The Challenges & Pains

They had a big vision and the skills to solve a very important problem, but did not know the step to take to build and launch their venture. Whilst they had a clear idea, market opportunity and problem to be solved, they had never created a technology business before. On the technology and product development side they were inexperienced and were looking for help and guidance. On the business building side they had never gone through the commercialisation process

Actions

Engenesis started with the team using the Planned Agile (TM) methodology. They created a prototype, designing user interfaces and user experience to ensure they had a product that people would use. They took their idea through the Genesis framework to help them understand the critical components it will take to build the venture not only as a product, but also as a successfully commercialized business.

Results

They were able to successfully launch the application into the market and did this in a very cost effective way without wastage.

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Enviro

This company included a founding team of young Australia and going into the first technology scale up venture. They had been involved in several incubators and accelerators with great results, and now were establishing their foundations as a company.

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The Challenges & Pains

They had not yet secured investment. They created an initial product that had major flaws, such that the initial launch was unsuccessful. Whilst they had identified a clear market need, they had not yet created a way to make it commercially viable.

Actions

Engenesis worked with the founders to understand and prepare for the fundraising process. They worked with Engenesis to create a strategic roadmap toward the sustainability and traction of the venture. In the area of technology product design and development, the Planned Agile(TM) methodology was used to create an intensely focused version of the application to launch into the market.

Results

The team successfully secured their funding. Through Engenesis' existing team infrastructure, a team of 8 were activated within 24 hours of the funding being processed allowing the company to begin rapidly implementing the next version of their product. The strategy was significantly more clear such that they had dramatically reduced technology costs and risks whilst also building up their early stage customer database across Australia.

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Construction

Niche expert with years of experience in the construction field. He was a well sought after consultant to large, tier 1 construction companies. He also had experience creating his own application and launching it on the App Store.

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The Challenges & Pains

In a previous venture, the founder launched on the Appstore only to find that although he had invested tens of thousands of dollars, he had very few sales. Whilst persisting over several years to try to increase sales, he realised the market was too small and closed the business. He knew there were still unsolved problems in his niche of construction, but he did not want to repeat the same mistakes.

Actions

He started working his new ideas through the Genesis Framework. This involved a series of workshops and sessions to identify all of the key value propositions of his business concept and have them mapped out clearly. He identified the the opportunities that not only had the highest potential, but also aligned with his own strengths and purpose a business owner.

Results

The Genesis Framework allowed him to take an eagle eye view of the discrete stages that he would need to move through to rapidly identify the most important factors to work on. He activated a community of founding customers who were ready to guide the product with him. Obtained early validation of the product without having to spend additional funds.

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Fintech 2

The second venture of a serial entrepreneur who had raised $1.4m through a corporate venture fund and sold the company to them several years later. He was creating another solution in the field and saw there was still major opportunity.

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The Challenges & Pains

Whilst having previous a successful exit in the past, he knew of the many pitfalls and barriers he would face in building his next venture. Although he managed to secure a positive outcome, he did not want to repeat the costly and painful mistakes that he experienced in his first venture.

Actions

He worked with Engenesis, taking his new idea through the Genesis Framework to not only accelerate his time to market but also use laser-like precision to decrease the risk of the venture and give his idea the greatest chance of success.

Results

The founder was able to significantly clarify his unique value proposition, gain an overarching view on the roadmap of the venture and understand how to operationalize and systemize the venture before moving forward. The result was a successful launch into the market: the product is now live.

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B2C

A founder with decades of experience, both as a serial entrepreneur and as an early-stage investor in technology business across many verticals. He had a clearly identified market opportunity and had the capital and team ready.

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The Challenges & Pains

Previous versions of the team's product launch were met with disappointing results and the venture was not gaining traction. The founder knew very well that capital was being spent ineffectively.

Actions

He and his team worked with Engenesis to take his latest venture through the Genesis Framework to crystallize the value proposition and go through the existing customer insights and research they had already gained. The team also chose to target a brand new market far larger than previously looked at, increasing the need to clarify and crystallize the DNA of the venture before moving forward.

Results

The founder and his team gained intense clarity and a clear roadmap before deploying further capital. The Genesis Framework allowed him to greatly reduce the outlay of capital while being able to obtain early traction in the market.

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Fashion

First time founder with a passion for the fashion industry. She had little experience growing a business, but was gaining great early feedback in the market

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The Challenges & Pains

While she was getting a growing amount of traction, she was unclear about how she needed to grow sales, build her brand and start to scale her business.

Actions

She worked with Engenesis initially over a three month period to identify her authentic brand. Further, she identified her key competitive advantage and articulated it in a brand deck. She also undertook strategic roadmapping to understand where she wanted to be in the future and the milestones she would need to get there.

Results

She grew rapidly as a businesswoman, breaking previous sales records in the business. She understood the true value of a brand and had a newfound confidence in her brand value, increasing the average pricing of her range. She opened her very first studio in Sydney, Australia.

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