The Challenges & Pains
Some of the top advisors, business leaders and technical experts in their field as part of their team designing their product. Struggling to raise investment as their product was received as ‘too technical’, even though many players in the same space were raising large amounts of capital. Investor pitch was far too long and thus they could not communicate their full value nor realise their vision.
Conducted strategy sessions over 4-weeks to assess the market context, multiple players and stakeholders and arrive at a unique value proposition to position the brand behind.
Led the ideation of potential market messages that would position the brand and product as a leader in its field . Facilitated the selection of one core market message and worked with the founder to further refine it . Consulted on the information memorandum using the new strategic positioning
Successfully completed fundraising round of over $2.1 million AUD. New market communication was featured by over 39 media brands including Yahoo!